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Reside Platform Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Reside Platform, Estate agents, 1400 International Pkwy S, Lake Mary, FL.

Reside Platform helps real estate leaders scale with smart systems, agent training, and recruiting tools—so you can grow faster, lead better, and reclaim your time without the guesswork.

"We want to grow 20% next year" is a wish until you know how many agents it takes.Here's the math on a real team:18 agen...
10/15/2026

"We want to grow 20% next year" is a wish until you know how many agents it takes.

Here's the math on a real team:

18 agents averaging 7 deals each.
20% growth means 26 more transactions.
26 transactions means 8 hires: five new agents, three experienced.

That's one new agent every 10 weeks and one experienced agent every 4 months.

Now it's a calendar. And somebody can be held to it.

On October 22, Karlton Utter will walk through this case study step by step so you can run the same numbers on your own team. Bring last year's production.

Stop Chasing Leads: Build the Team That Converts Them
🗓️ Thursday, October 22
⏰ 10 AM PT / 1 PM ET

Find your hiring number: https://webinars.resideplatform.com/stop-chasing-leads

Jennifer Gale is on track to more than double her business this year.Not by adding more hustle. By adding standards.She ...
10/14/2026

Jennifer Gale is on track to more than double her business this year.

Not by adding more hustle. By adding standards.

She runs an indie brokerage in Woodstock, Ontario (the dairy capital of Canada, not the concert). Year three will be triple her first year, even with agents coming and going.

Here’s what got her there:

📌 Standards create friction. You need them anyway. Some of her longtime agents wanted the best leads without doing the work. She was rewarding bad behavior and calls it being an emotional hostage with no payoff.

📌 She owns it. She trained those agents to treat her that way back when the team felt like a family. When the leader changes, the rules change, and that’s hard on everyone.

📌 She stopped auditing the database herself. She’d start at 8 AM and be furious by 8:45. Now her chief growth officer audits it every three days, and it’s not personal anymore.

📌 Recruiting runs on one monthly event. They call it Training Tuesday. Every call, email, DM, and text is just an invite. Other brokerages won’t even let their agents attend. Next stop: Kitchener-Waterloo, a market four times their size.

📌 She was the first agent in Woodstock to put her face on a for-sale sign. The reason? A breakup. She wanted her ex to see her everywhere. It worked.

📌 Inspiring people is a leader’s trap. When they don’t follow through, it feels like you failed. Her take: that’s ego, thinking you have the power to make someone change.

She also gets real about where she started. Pawning her jewelry to pay for an apartment. Hitting rock bottom and rebuilding. And learning this year that outworking every problem won’t get her to the next level.

Her advice is simple: stay in the box. Show up. Market. Model the behavior. Don’t take it personally. Most people won’t do it for long, so if you do, you’re already winning.

🎧 Full episode of the Reside Platform Podcast with Jennifer Gale is live now:
👉 https://youtu.be/wILoQZUHIek

Tag a team leader who needs to hear this one.

Most teams convert about 1% of their leads. The good ones convert 5-10%.The difference isn't better leads. It's what hap...
10/13/2026

Most teams convert about 1% of their leads. The good ones convert 5-10%.

The difference isn't better leads. It's what happens after the lead comes in:

✔️ A response inside 5 minutes
✔️ Three touches a day for the first three days
✔️ 8 to 12 touches before anyone gives up
✔️ Hot, warm, and cold ponds so no lead sits forgotten
✔️ A 5-minute CRM audit every morning

And one rule that ends "these leads are bad" for good: no new leads until the team converts one of the last 20.

Karlton Utter is walking through the whole system live on October 22.

Stop Chasing Leads: Build the Team That Converts Them
🗓️ Thursday, October 22
⏰ 10 AM PT / 1 PM ET

Register here: https://webinars.resideplatform.com/stop-chasing-leads

Address

1400 International Pkwy S
Lake Mary, FL
32746

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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