Shai Law - Trademark and Business Law

05/12/2026

Another trademark officially registered! 🎉

Congratulations to our client on securing federal protection for their brand with the USPTO.

— Shai Law®

04/16/2026

Most people ask: “Is my business big enough to trademark my brand?”

But “size” isn’t actually what determines whether a brand can be legally protected.

It’s one of the most common misconceptions about trademark protection—and it leads a lot of entrepreneurs to either wait too long or file too early.

I put together a quick quiz to help you understand where your brand actually stands and whether it’s in a position to be protected yet:

Attorney Advertising Disclaimer: This website is for informational purposes only and does not constitute legal advice or create an attorney–client relationship.

04/13/2026

Your trademark is registered. Congrats! 🎉 But that doesn’t mean you automatically own the matching Instagram or Twitter handle — and a lot of brand owners don’t find that out until it’s too late.

Registering your brand name as a trademark protects use in commerce. Social media handles? First come, first served.

I broke down exactly when you can challenge a handle (consumer confusion is the key), what major brands like Chipotle and Trident have done when they couldn’t get their own name, and what steps to take if someone’s using your trademark in a harmful way.

New blog post is live 👇🏾

When you see your brand name pop up online, it might feel like a win or a warning sign. But does spotting your trademark on social media mean you can take action? Owning a trademark does not automatically give you control over social media handles that use your brand name. This post explains why, wh...