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06/23/2026

Conflict Styles: From Avoidance to Collaboration
Stuck in a protracted conflict? A better understanding of common conflict styles, based on the Thomas-Kilmann Conflict Mode Instrument, could lead to a breakthrough.
By Katie Shonk — on June 23rd, 2026 / Conflict Resolution

When parties get entrenched in conflict, a dysfunctional approach to conflict resolution is typically to blame. With a better understanding of common conflict styles, we can start to move toward more productive and collaborative ways of engaging with each other. After considering the various types of conflict styles, we’ll explore how they can manifest in conflicts between groups—and how groups might use this knowledge to move toward collaboration.

The Thomas-Kilmann Conflict Mode Instrument
In 1974, Kenneth W. Thomas and Dr. Ralph H. Kilmann presented a questionnaire that aimed to measure people’s conflict styles, called the Thomas-Kilmann Conflict Mode Instrument. Based on people’s responses to pairs of statements, the instrument categorizes respondents into the following five conflict styles:

Competing. People with a competing conflict style tend to view conflict resolution as a game to be won or lost. Rather than recognizing opportunities for value creation and collaboration, they try to claim as much as they can for themselves. Although value claiming is a critical in negotiation, a rigidly competitive style sacrifices overall value and perpetuates conflict.
Avoiding. Engaging with conflict directly can be quite uncomfortable, and many of us prefer to avoid it. Of course, when we avoid conflict, our problems often fester. Though an avoidant conflict style might at first appear to be the opposite of a competitive style, it can be similarly detrimental to conflict resolution.
Accommodating. Negotiators who adopt an accommodating style tend to defer to others’ wishes. That leads them to appear agreeable and easygoing. However, people who put others’ needs first often find that their resentment grows over time. As such, they are likely to benefit from learning to express their needs and concerns.
Compromising. In the midst of a protracted conflict, we sometimes throw up our hands and propose a seemingly clear-cut compromise—such as the halfway point between two extreme positions or a significant concession—just to move forward. Although a compromising conflict style can shake things up, the resolution is often short-lived because it doesn’t account for the root issues at stake.
Collaborating. Those who adopt a collaborative approach to conflict resolution attempt to understand the deeper needs behind their counterparts’ demands and try to express their own needs and interests fully. They see value in discussing and working through strong emotions, and they propose trade-offs across issues that will give each side more of what they want.
A collaborative negotiation style tends to be the most productive means of managing conflict and fostering productive long-term relationships. However, the other conflict-management styles can be effectively applied to different phases and types of conflict in management. For example, if you sense that dwelling on a particular issue is making your counterpart uncomfortable, you might choose an avoiding style and let it drop, at least for the time being. When you’ve made headway on other issues and established some degree of trust, you might be able to address the hot-button issue more productively.

Similarly, you might choose to be accommodating on certain topics with the goal of winning concessions on issues that matter more to you. Competing can be an effective strategy when you’ve jointly created value and it’s time to divide up resources, and compromising can be an appropriate way of wrapping up a relatively insignificant issue.

Moving Past Avoidance
When a conflict becomes particularly entrenched, parties often settle into the “avoiding” model identified in the Thomas-Kilmann instrument. Animosity, suspicion, and a belief that mutual understanding is impossible keep parties from even trying to engage with each other.

Such was the case in 2008, when a group of Israeli and Syrian activists, frustrated by failed efforts to resolve the ongoing conflict between their nations, “decided to attempt their own online conflict resolution,” write researchers Camille Otrakji and colleagues in a recent article.

The two sides were prohibited by their governments from meeting directly, but they came up with a novel way of engaging indirectly online with each other with the hope of moving toward greater understanding.

Over a period of months, two groups, one with about 10 Israeli experts and one with about 10 Syrian experts, developed an online list of their side’s objections to or reservations about reaching a peace agreement. Each group wrote and negotiated its own list internally before sharing it with the other side. The two sides then exchanged lists and wrote with counterarguments to the other side’s objections. The lists were then integrated into a final report published online. The process they used was called SACRE, short for Symmetric Asynchronous Conflict Resolution Environment.

In a follow-up experiment, 85% of U.S. and Canadian college students presented with the objections and counterarguments developed by the activists reported gaining a better understanding of the Israeli-Syrian conflict, and about 20% of the students shifted toward more neutral views of the conflict.

According to Otrakji and colleagues, by facilitating asynchronous, digital exchanges, the SACRE process could prove to be a useful means of helping parties in an entrenched conflict move beyond avoidance toward collaboration. Such a process would not eliminate the need for negotiation or mediation in conflict resolution but might move parties closer to being open to interacting with each other directly—though the researchers did not test this.

The Thomas-Kilmann instrument is typically used to help people diagnose their own personal conflict styles. The SACRE process described here suggests that it can be applied to help generate new approaches to political and other conflicts.

06/13/2026

M&A Negotiation Strategy: How Iger and Lucas Launched Star Wars into a New Era
M&A negotiation strategy is often driven by a desire to win at any cost. By contrast, Disney’s 2012 acquisition of Lucasfilm was methodical, cautious, and focused on the long term.
By PON Staff — on June 8th, 2026 / Business Negotiations

Mergers and acquisitions (M&A) often fail to live up to expectations. Irrational optimism and insufficient planning can lead to bidding wars, overpayment, and agreements that fizzle out or even implode over time. As seen recently, Paramount’s negotiation campaign to acquire Warner Bros. culminated in a deal that faces significant obstacles to long-term success.

By comparison, a successful M&A negotiation strategy by almost any measure played out in Disney’s 2012 acquisition of Lucasfilm from Star Wars creator George Lucas. In the 14 years since the deal was inked, Disney has earned an estimated $12 billion—about three times the $4.05 billion purchase price—from Star Wars content, including a slew of blockbuster films, hit TV shows like The Mandalorian, merchandise, and licensing.

This impressive track record is rooted in the 2012 M&A negotiation strategy of Disney CEO Robert A. Iger and Lucas. As described by Devin Leonard of Bloomberg Businessweek, Iger and Lucas engaged in methodical business negotiations built on strong reputations, mutual understanding, and thorough research. The story is detailed in a Negotiation Journal article by Yicheng Ru, “The Force of Negotiation: A Comprehensive Study of the Disney-Lucasfilm Acquisition.”

In particular, business negotiators in many realms can learn from these four M&A negotiation tactics:

1. Adhere to Your Long-Term Vision
As CEO of Disney from 2005–2020, Iger focused on closing deals that gave Disney a fresh influx of character-driven franchises. Disney’s acquisitions of Pixar Animation Studios and Marvel Entertainment both proved highly profitable right out of the gate.

For his next coup, Iger set his sights on the Star Wars universe—the biggest prize yet. In May 2011, at the launch of an upgraded Star Wars ride at Disney World, Iger asked Lucas, then 67, if he would ever consider selling his company. Lucas said he wasn’t yet ready but would “love to talk” about a sale eventually. Iger was ecstatic. About a year later, Lucas called Iger and told him he was ready to discuss a possible sale.

Negotiators often fail to see the connections among various dealmaking opportunities. As a consequence, individual deals fail to add up to a coherent strategy. Iger’s M&A negotiation strategy points to the value of only doing deals that match your long-term vision.

2. Build a Respected Reputation
Rather than pursuing multiple suitors and trying to drive up a bidding war, Lucas negotiated exclusively with Disney. One likely reason was the fact that he had known and respected Iger for years.

In the early 1990s, when Iger was president of ABC, Lucas pitched him a TV series based on Raiders of the Lost Ark called The Young Indiana Jones Chronicles. Iger had reservations about the show but gave it the green light because of his respect for Lucas. Though the show struggled creatively and financially, Iger kept it on the air for two seasons.

Years later, Lucas remembered Iger as a negotiator he could trust. As this story shows, admirable behavior in our business negotiations may bear fruit years and even decades later.

3. Identify Nonmonetary Concerns
Over a long career spent negotiating with “creatives,” Iger had come to understand the high value that visionaries place on artistic integrity. During Disney’s negotiations to purchase Pixar, according to Iger, he and Apple CEO Steve Jobs (then Pixar’s chief) “spent more time negotiating the social issues than we did the economic issues.” For example, Jobs successfully lobbied Iger to keep Pixar’s creative team in place at Pixar’s northern California headquarters, with minimal interference from Disney in Los Angeles.

Similarly, when Disney acquired Marvel, Iger saw the wisdom in keeping the company’s leadership team in place. These past examples were likely reassuring to Lucas. “I’ve never been much of a money guy,” he told Leonard. Far more important to him was ensuring that the fictional world he created continued to thrive.

4. Avoid Mixed Messages
As part of his agreement with Disney, Lucas turned in script treatments for the next Star Wars trilogy. J.J. Abrams and Michael Arndt were hired to write the script for the first film. After the deal closed, during a meeting with Iger and the scriptwriters, Lucas learned that they would not be using his story.

Lucas felt “betrayed,” Iger recounted in his 2019 memoir. “George knew we weren’t contractually bound to anything, but he thought that our buying the story treatments was a tacit promise that we’d follow them, and he was disappointed that his story was being discarded.” Iger regretted surprising Lucas with the news and blamed himself for getting their partnership “off to an unnecessarily rocky start.”

Lucas reportedly called that first film, The Force Awakens, “nothing new.” However, the parties went on to repair their relationship—perhaps in part because, when writing the final film of the trilogy, The Rise of Skywalker, Abrams solicited Lucas’s input.

Iger retired from Disney in 2020 but returned as its CEO in 2022 to help steer the company through a rough patch. When Iger faced a proxy fight with Disney investors in 2024, Lucas, one of Disney’s largest individual shareholders, showed his public support. “I have full faith and confidence in the power of Disney and Bob’s track record of driving long-term value,” he said in a statement.

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