09/25/2026
Nashville’s tourism economy had a record year in 2025 — and the numbers are hard to ignore.
Visitor spending reached $11.6 billion, averaging roughly $31.8 million every day in Davidson County.
But the impact goes far beyond hotels, restaurants, and Broadway.
That spending generated nearly $1.2 billion in state and local tax revenue, supported billions in labor income, and helped fuel tens of thousands of jobs across Nashville’s leisure and hospitality industry.
One number really puts the impact into perspective: without visitor-generated tax revenue, the average Nashville household would need to contribute an estimated $3,674 more per year to make up the difference.
And Nashville may not be done growing.
Tourism Economics projects visitor spending could reach approximately $12.2 billion in 2026 — about another $600 million on top of last year’s record.
With BNA expanding, the new Nissan Stadium nearing completion, and major events continuing to put Nashville on the map, the question may be less about whether tourism keeps growing… and more about how far it can go.
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