Elizabeth Moreno, Realtor, Broker Associate, DRE 01470219

10/22/2026

Selling your house is a big step, and you want it to go smoothly. And with houses taking a little longer to sell these days, renting it out might start to sound like a nice backup plan.

10/21/2026

Dear Seller, before you reduce your asking price, consider this...

Most homebuyers aren't simply concerned with the purchase price. They're concerned with what the home will cost them every month.

A $20,000 price reduction may only lower a buyer's monthly payment by roughly $100, while offering that same $20,000 as a credit at closing could potentially save them hundreds per month (thousands per year) by buying down their interest rate.

That's why a seller credit can be far more valuable to a buyer than a price reduction.

With the right Realtor and lending partner, we can structure a financing incentive that makes your home more affordable, attracts more qualified buyers, and potentially helps you sell faster without unnecessarily reducing your asking price.

In fact, my lending partner even offers a program that can contribute toward the cost of that incentive, reducing how much of a credit you would pay yourself.

Thinking about selling? or have a home that's been sitting on the market? Message me and let's discuss a strategy that could attract more buyers while protecting more of your equity.

10/21/2026

10/20/2026

10/19/2026

10/15/2026

Mortgage rates being back above 7% isn't exactly the news most people wanted. But it’s changing the market in ways that matter whether you’re buying or selling.

10/14/2026

In 2021 buyers paid ABOVE appraised value due to lower rates. In 2026 buyers are paying BELOW appraised value due to higher rates.

As a Realtor, I can use that leverage to negotiate not only your purchase price, but also a seller concession that my lender can use to help buy down your interest rate and lower your monthly payment.

Higher rates are a seller problem. With the right strategy (offering the seller speed and certainty), this can become your greatest advantage as a buyer.

Message me and let's determine what purchase price, interest rate, and monthly payment we can negotiate for you in today's market.

Call me (510.385.3361) I am happy to help create a strategy to get you to stop paying someone else's mortgage payment and begin growing your own family wealth legacy.

10/13/2026