04/11/2026
The right agent pays for themselves.
This was a long held rental property that needed significant updates. The expectation had already been set by other agents to sell low and move on.
When we met, I saw it differently.
I told her she didn’t need to put more money into the property. I walked her through how buyers would look at it and laid out a strategy to position it for the right audience.
Then we went to work.
We closed in under 30 days, more than $40,000 higher than those initial expectations.
But just as important, we found the right buyer.
An experienced investor who didn’t get caught up in the condition, but understood the opportunity and had the ability to execute on it.
That’s really where the value is.
Not trying to appeal to everyone, but positioning a property so the right person sees it and can actually act on it.
That’s how you create a result where everyone walks away happy.
The Horne Collective
Buy well. Sell better. Live intentionally