09/25/2026
HIDDEN GEMS: KELLER, TX ๐โจ Ep. 4 โ Southern Soul & Co.
Three generations of women started out doing trunk shows and permanent jewelry โ and now they have their own boutique right here in Keller. That's not a marketing tagline. That's just what happened.
I sat down with Debbie, and hearing her tell it โ grandmother, daughter, granddaughter, starting small and building this thing together โ is exactly why this series exists. It's not the big development everyone's talking about. It's finding a place like this and meeting the people behind it.
A few things I did not see coming: apparently the sweatshirts in here are the ones all the teenagers are after (I did not know this โ Debbie did). And the permanent jewelry? Part of how the whole thing started, and I was blown away by the options โ chains, connectors, charms, ways to customize it so it actually feels like yours.
Honestly, that's the theme of this whole store โ it's not just clothes or jewelry. Everywhere I looked there was something different. Gifts, accessories, things I'd never seen before and suddenly decided I needed.
๐๏ธ Save the date: Saturday, October 17 โ Southern Soul & Co. is bringing in some of the actual vendors they buy from, so you'll get to meet the people behind the products in person.
๐ 228 S Main St, Keller, TX 76248
๐๏ธ Boutique clothing, gifts & accessories
โจ Permanent jewelry โ custom chains, charms & connectors
๐ Vendor event: Saturday, October 17
What's the next Keller Hidden Gem I need to find? Drop it below. ๐