Heitner Legal

05/19/2026

🚀 ROCKET HYDRATION®️ 🧃

05/19/2026

ATHLETECON®️ 👑

05/18/2026

You just signed your first major brand deal.

Now what?

A recent client who closed a partnership and started gaining national press asked us the exact right question: “What is your flat fee to review and negotiate my next brand contract?”

In our latest blog post, we explain why every influencer should have an experienced attorney review brand deals and licensing agreements before signing. We walk through the most common one-sided clauses that can limit your earnings and creative freedom for years, and we share how we structure fair, transparent flat-fee (and hourly) options based on the actual size and revenue of the deal.

Read the full post here: https://heitnerlegal.com/2026/05/18/why-influencers-need-a-lawyer-to-review-and-negotiate-brand-deal-contracts/

If you have a brand deal in front of you, send it our way. We will quote a reasonable fee the same day and move as fast as the opportunity demands.

Landing your first major brand partnership marks a pivotal moment in any influencer’s career. Whether it is a multi-year campaign with a national retailer or a licensing agreement that extends your content into new channels, the contract behind the opportunity determines far more than the paycheck...

05/05/2026

BET-DAVID CONSULTING®️

04/28/2026

PORTALIZED®️

04/10/2026

Trademark applicants are once again in the crosshairs of sophisticated fraudsters, and the latest scheme may be more convincing than most.

See:

Trademark applicants are once again in the crosshairs of sophisticated fraudsters, and the latest scheme may be more convincing than most. Heitner Legal recently received an email, sent directly to our firm's address, that purported to be from the United States Patent and Trademark Office. The subje...

04/07/2026

THE PASQUATCH®️ ⚾️

04/06/2026

Two serial copyright plaintiffs — Ramales Photography LLC and Global Weather Productions, LLC — have filed dozens of federal copyright infringement lawsuits since the start of 2026, targeting media companies, fashion brands, and Spanish-language broadcasters across the S.D.N.Y., S.D. Fla., and numerous other districts.

If your company has received a complaint or demand letter from either entity or from their counsel at SRIPLAW or Sanders Law Group, understanding your options before you respond is critical. Statutory damages under 17 U.S.C. § 504 can reach $150,000 per work for willful infringement — and these campaigns are specifically designed to use that exposure as leverage.

We broke down the litigation model, the damages framework, and the strategic options available to defendants in a new post on the Heitner Legal blog.

Read it here:

Two serial copyright plaintiffs have been active in federal courts across the country since the start of 2026, and if you operate a media company, a fashion brand, or a Spanish-language broadcasting outlet, there is a meaningful chance you are already named in one of their complaints or will be soon...

04/05/2026

Endorsement deals represent some of the most consequential contracts an athlete will ever sign, and they are also among the most misunderstood.

The excitement of a brand partnership can cloud judgment at exactly the moment clear thinking is most needed.

Whether you are a college athlete entering your first NIL deal or a professional preparing to execute a multi-year arrangement with a national brand, the terms you accept at the outset will define your obligations, your exposure, and your ability to walk away if things go wrong.

More on the Heitner Legal blog:

Endorsement deals represent some of the most consequential contracts an athlete will ever sign, and they are also among the most misunderstood. The excitement of a brand partnership can cloud judgment at exactly the moment clear thinking is most needed. Whether you are a college athlete entering you...

04/03/2026

Rich Paul's Klutch Sports just sued an Ohio cannabis company for stealing the KLUTCH name, logo, and color scheme. We broke down the complaint and what it means for brand owners.

04/01/2026

Did you get a "scary" letter from PicRights claiming you owe thousands for an image on your website? 📧⚖️

You aren't alone. These letters are designed to look like a legal "dead end," but there is almost always room to negotiate. We just released an updated guide on how to handle these demands in 2026—including the "must-do" steps to protect your server and your wallet.

Don’t pay a premium for a "thumbnail" mistake. Read the playbook here:
https://heitnerlegal.com/2026/04/01/the-picrights-playbook-how-to-handle-a-2026-copyright-demand-letter/

In 2021, we published a guide on how to properly deal with a PicRights copyright demand letter. Since then, Heitner Legal has handled thousands of these matters. While the core of PicRights’ business remains the same, their tactics and the legal landscape have evolved. If you’ve received a deman...