12/26/2017
The start of a new year is the perfect opportunity to take a step back and ask, “How do the larger forces at play in the real estate market impact my job on a daily basis—and how can I leverage this knowledge to stay one step ahead of the competition?”
We know that you don’t have the time to find out what hundreds of experts foresee for the 2018 real estate market. That’s why we’ve done the research for you--and we’ve boiled everything down into 7 quick predictions to help you prepare for the challenges you can expect to face.
Prediction #1: In 2018, average home prices and rents will begin to moderate across the country after years of steep growth.
Prediction #2: San Francisco, New York City, and other primary markets that have seen extreme price growth will gradually glide back down to more sustainable rates. Meanwhile, secondary markets like Raleigh, Charlotte, and Nashville will see an uptick in interest in 2018.
Prediction #3: Our already-tight housing market will feel the impact of the construction labor shortage and natural disaster rebuilding efforts. Affordable single-family homes will only become more difficult to find across the U.S. in 2018.
Prediction #4: In primary markets like San Francisco and New York, rather than competing on rents, property managers and landlords should consider which amenities and concessions can help them to attract and retain residents in 2018.
Prediction #5: In secondary markets like Raleigh, Charlotte, and Nashville, strong rent growth and rising occupancy rates present a great opportunity for property managers and investors looking to grow their businesses in 2018.
Prediction #6: A smart strategy to attract and retain residents in 2018 should include digital capabilities like mobile communication, electronic payments and leasing, and online maintenance ticketing systems.
Prediction #7: Renters’ demographics will become more diverse than ever before, challenging property managers to adapt their amenities to cater to residents of all ages and abilities.