The Cult Agency

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The Cult Agency

Founded in 2015 by Paul Loraine, The Cult Agency is set up to represent some the world’s leading music producers and DJ’s.

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The Cult Agency is the consultancy arm of Rhythm Cult, handling label parties, DJ bookings, promo campaigns, and educational activities across the electronic music industry. Working out of London, Barcelona and Argentina The Cult Agency has established itself within the electronic music industry by maintaining a distinct level of excellence only associated with the Rhythm Cult brand.

11/06/2026

The Cult Agency wraps up Detroit Techno Militia campaign for J.Garcia – DTM009

Congratulations to J.Garcia and the Detroit Techno Militia team on a standout release. It has been a real privilege to support this project and be trusted with the pre release campaign strategy.

At The Cult Agency, success is measured by more than numbers. It is about placing powerful music in front of the right people at the right time, and watching it move through the global scene.

Campaign highlights:

Unique opens: 712
Plays: 1,162
DJ ratings: 149
Public reviews and support posts: 73

Support came from key names across the scene including Ben Sims, Radio Slave, Richie Hawtin, Joseph Capriati, Roger Sanchez, Carl Craig, Paco Osuna, Anthony Pappa, Robert Owens, DJ Harvey, and Âme.

Featured across Beatport editorial selections including Best New Techno and Latest Releases, alongside support from Traxsource. Global radio play included KISS FM Australia, Tsugi Magazine, Ibiza Voice, Decoded Mag, and Radio Resonance.

Standout moment of the campaign came from “Boiling Point”, widely highlighted for its driving groove and unmistakable Detroit energy.

Thank you to everyone who listened, charted, and is playing it out across clubs and radios around the world.

04/06/2026

We are delighted to power the promo campaign for Huxley 's debut EP on Rhythm Cult

“The 7th Cycle”

Continuing a legacy built across some of the underground’s most respected imprints, including Knee Deep In Sound and Moon Harbour delivers a release that perfectly reflects his distinctive sound.

Deep grooves, powerful low-end energy and refined musical detail come together across a record built for dancefloors, after-hours sessions and everything in between.

This release will be available as a limited edition vinyl, with download and streaming worldwide from 10th July.

Only 48 hours in, and already receiving feedback support from DJs and friends: Jamie Jones Judge Jules Paco Osuna Eelke Kleijn
Magit Cacoon Chris Fortier & Just Her

The journey is just getting started.

29/05/2026

The Cult Agency is proud to spearhead the promo campaign for Late Night Cuts “Steezy Crunch” on Wirelab Records

Two tracks offering a heads down, stripped back lesson in dubby restraint; with up front vocal counterpoint and driving heavy grooves designed to push the late night momentum to the limit.

Early support from premier tastemakers and friends; Jamie Jones Red pig flower Trevor Fung Gordon Kaye

14/05/2026

The Cult Agency is thrilled to present the promo campaign for the next digital EP from the Detroit Techno Militia stable; (DTM010) from German DTM producer Eisbrenner

Three distinct tracks navigate between sparse, atmospheric textures to full on driving acid distortions.

‘MedAx’ takes no prisoners; hits with an addictive groove building into a peak-time acid drenched monster.

'Tribe' shifts the energy into a tighter, heads down aesthetic, creeping subtly whilst maintaining momentum and a relentlessly funky build.

‘Weltenraum’ brings an urgent industrial offering, creeping arpeggios and metallic textures, closing this fully rounded release for Germany's DTM soldier.

Already getting support from friends and heavyweights of the scene:
Dj Harvey Karotte DJ Arnauld Le Texier Trevor Fung
Michel de Hey (official)
Ben Sims Lars Behrenroth

13/05/2026

The Cult Agency is proud to lead the promo campaign for the highly anticipated ‘Halo' single from Paul Loraine & Dclviii Ofc on

One for the peak-time emotive techno warriors; Halo offers an urgent melodic momentum with rolling low end pressure and driving syncopated soundscapes. A perfect offering where tension and emotion collide.

On remix duties, Magnetik Source-Official offer a deeper textural pivot where the cinematic aesthetic meets low-end subtle grooves.

Early support coming in from tastemakers & friends; Âme Carl Craig Paco Osuna Fumi Satoshi Machida Colin Dale Joseph Capriati

10/04/2026

The Cult Agency is thrilled to present the promo campaign for the much‑anticipated digital EP (DTM009) from Jason Garcia , a cornerstone of the Detroit Techno Militia family.

Three powerful tracks navigate from cerebral and spatial textures to industrial, percussive grooves.

‘Disorder’ delivers driving industrial call‑and‑response with a relentlessly intelligent rhythm—perfect for peak‑time warriors.

‘Backsliding’ shifts into tight, minimal energy, with submarine‑like textures paying homage to the classic “Drexciyan” sound while maintaining its rhythmic urgency.

‘Boiling Point’ brings things inward: a slower, spatial journey with a dubbier yet still immediate take on the Detroit tradition.

Already getting support from friends and the heavyweights of the scene: Robert Owens Paco Osuna Ame Joseph Capriati Carl Craig Richie Hawtin Chris Fortier Anthony Pappa Roger Sanchez Trevor Fung

31/03/2026

The Cult Agency is delighted to welcome Detroit Techno Militia ; one of Detroit's most respected and recognised electronic music collectives into the promo service family.

Over 20 years of grass roots music community activism, event trailblazing and award winning turntablist performances have seen DTM rise to the pinnacle of Detroits cultural exports. A uniquely positioned movement who continue to set the bar high with their qualitatively outstanding music.

We are honoured to curate and manage pre-release promotions for Detroit Techno Militia.

04/02/2026

The Cult Agency is proud to spearhead the promo campaign for Lee Jordan DJ/Producer “Fire & Ice” on Paul Loraine ‘s Rhythm Cult

Jordan’s track builds energy for those late night, heads down dark progressive vibes. Creating tension and release, deep cinematic melodies and a cerebral journey which grab you and never lets go.

Early support already coming in from: Joseph Capriati Richie Hawtin Just Her Anthony Pappa Ruben Mandolini Carl Craig Paco Osuna and more.

27/12/2025

The Cult Agency is delighted to spearhead the promo campaign for this latest heads down EP ‘Deuce’ from Funk D'Void & Alex Clavijo on Paul Loraine 's Rhythm Cult

Two dancefloor weapons designed to captivate late night selectors with textural brilliance.

Opening track ‘Front 2 Back’ drops driving percussive rhythms, spatial stabs and maximum pressure for a locked in groove

Juxtaposed; ‘Till The End’ draws the energy inward, introspectively leaning into an after-hours vibe where atmosphere commands the focus.

Early support already coming in from:
Jamie Jones Marco Carola Joseph Capriati Carl Craig Don Diablo Secret Cinema Chris Fortier Michel de Hey (official) and more.

23/12/2025

Reflecting on the past year as we come to the end of 2025, and what a year it has been! The Cult Agency has been blessed to represent some of the highest calibre releases as part of the Rhythm Cult family, labels who trust us to care for their music in the most crucial part of their promo journey and supporters who believe in the power of transformative electronic music.

Behind the scenes we have been building on the foundations of the legendary Rhythm Cult label parties to bring you something truly special for the forthcoming year. The Cult Agency & Rhythm Cult expands its reach for the next chapter in the development of our movement; TRIBE.

Representing exciting new territory, TRIBE label parties will take in iconic locations, powerful community connection and the flagship curated, powerful sound that Rhythm Cult is so famous for.

It has been a great privilege to be entrusted with developing memorable experiences for 2026, and we hope to see you on a dancefloor somewhere in the world very soon.

We wish each and every one of you who has supported The Cult Agency in 2025, and indeed all of you a peaceful and enjoyable holiday season and a prosperous new year.

With love and best wishes

Paul Loraine & Claire Marshall | The Cult Agency

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http://www.thecultagency.com/

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