05/29/2026
In Africa, lions hunt in packs. And when they go out to hunt, they take with them the oldest female of the pride. By this point, she’s old and infirm and toothless, can no longer catch her own prey. But she has the deepest roar. And what the lionesses do—and it’s the lionesses who do the hunting—the lionesses position this old lion in the middle of a field facing the bush. The bush could be a mile away. And the prey are between the old lion and the bush, and all the lionesses hide in the bush. And when this old lady roars, the prey run away from the roar to their death. And so, the concept is “go at the problem.” Go at what you perceive to be the problem. And what you’ll invariably find is that it’s a toothless old lady.
