Hallmark School of Real Estate

06/01/2026

04/28/2026

Romeo is making Pompeii believe he can dominate him!🤣🤣🤣🤣🤣

04/26/2026

Big shout out to my newest top fans! 💎 Glynne Pascal Shines

Drop a comment to welcome them to our community,

04/25/2026

Come see us today until 2:00 p.m. at the Daytona Beach Housing Fair. We are so excited to participate again this year. Everything you need to know about real estate is here in one room

04/23/2026

Good news! This will allow more people to qualify to finance the purchase of a home.

Housing finance giants Fannie Mae and Freddie Mac are now accepting additional credit scores ​that take into account rent and utility payments, a U.S. ‌government official overseeing the agencies announced on Wednesday.

04/13/2026

Your agent walked into that listing appointment with actual data.

Closed sales. Same street. Same square footage. Same condition. Sold within the last 90 days.

You walked in with a Zestimate screenshot and a renovation receipt.

Here's the thing sellers never want to hear: the appraiser doesn't care about your receipts.

The buyer doesn't care about your neighbor.

And the market hasn't cared about 2021 prices since 2021.

A comp is a closed transaction. Similar home. Similar location. Recent sale.

That's it. That's the whole definition.

Not what an algorithm estimated.
Not what you need to break even.
Not what someone "across town" got in a different school district, different condition, different everything.

Your agent isn't lowballing you. They are literally incentivized to sell your home for as much as humanly possible.

They're protecting you from the worst outcome in real estate, sitting on the market so long that buyers assume something's wrong, then selling for less than you would have if you'd just listened on day one.

The comps don't lie. They just tell you things you don't want to hear.

04/08/2026

Good news for buyers in Florida! A little less positive for sellers, but not too bad. Median selling prices in Florida as of March were at -2.10% compared to the same time last year, and the median days on the market went up 11.43% year over year.

Housing affordability is improving, partly due to some correction in home prices, some due to rise in local income, and from slightly lower mortgage rates this year versus last year. The biggest gains in affordability is in Florida markets. Perhaps your market is also showing up. If the improvement....

02/27/2026

🫶

12/12/2025

On top of the usual holiday festivities, the Daytona Beach Area Association of Realtors had a soft opening for their newly remodeled building yesterday afternoon. It's GORGEOUS! (And long overdue.) The new parking lot looks huge compared to the tiny one it replaced.