Pay.Per.Click Expert Witness

08/11/2024

What is a Pay-Per-Click (PPC) Expert Witness?

What are their qualifications?

What types of issues do they typically opine about?

What sorts of litigation are they usually involved with?

A description of what a PPC Expert Witness is, the sorts of qualifications they have, and the types of legal issues & lawsuits they work on.

08/02/2024

Targeting PPC Ads to appear when a competitor's brand name is searched for is an acceptable marketing practice when done right, but can also result in increased sensitivity as an aggressive advertising strategy.

This has resulted in numerous lawsuits.

Is it worth it?

Details about common issues in lawsuits involving Conquest Ad Campaigns where companies target ads to appear for competitors' brand names.

08/02/2024

A sample of past PPC Ad cases and Internet Marketing cases we have worked upon.

List of Internet marketing cases worked upon by the PPC Ad Expert Witness, including some involving paid search marketing.

08/02/2024

Brief biographical profile of the Pay-Per-Click Advertising Expert Witness, Chris Silver Smith.

Chris Silver Smith is the Pay-Per-Click Ads Expert Witness who has testified at depositions & trials for multiple PPC lawsuits. Find out more.

08/02/2024

Welcome to the page of the Pay.Per.Click Expert Witness!

The P.P.C. Expert Witness handles litigation involving Google Ads and Microsoft Ads. The Expert Witness has addressed issues that include keyword targeting, trademark infringement, copyright infringement, defamation in ads, false advertising, noncompete agreements involving keyword targeting, negative keyword lists, brand names, and more.