06/03/2026
Whether people like it or not, more agents around the country are starting to adopt this model because it works.
Consumers are becoming more aware of commissions, competition is increasing, and agents are looking for ways to generate more listings without constantly buying leads.
I think the industry gets uncomfortable anytime someone challenges the traditional way of doing things. But at the end of the day, agents have to decide what actually works best for their clients and their business.
That’s why so many agents are paying attention to this conversation right now.