Ser & Associates, PLLC

Ser & Associates, PLLC Ser & Associates (S&A) is a women-owned, minority, boutique law firm serving businesses and individuals throughout Florida.

Ser & Associates is a premier small business law firm offering its clients a full range of legal services to help them run, grow and protect their businesses. All of our attorneys have extensive experience built on years at large international law firms, government agencies and as in-house corporate counsel. This experience not only allows us to provide our clients with a comprehensive approach wh

en handling their matters, but ensures a business approach to our legal services. Our services include:
- corporate and business counsel;
- real estate services (acquisition/sale, leasing, land use & zoning);
- intellectual property protection;
- mediation and litigation representation;
- estate planning and wealth protection. Our clients include well-established
businesses, start-ups, not-for-profits, and private residential and commercial property owners.

06/18/2026

Ser & Associates was thrilled to host the 2026 edition of the Happiest Hour created and produced by Oti Gonzalez, Noel Furrufino, Jandry Sanchez, and Leo Sanchez.

It was a full house as guests enjoyed the delicious bites from Taco Rico, a ton of fun, and the opportunity to network with new and familiar faces.

We can't wait until next year!

06/17/2026

One of the most common legal pitfalls for small businesses is the misclassification of employees as independent contractors.

While classifying workers as independent contractors may appear to reduce payroll taxes and administrative costs, improper classification can expose businesses to significant legal and financial consequences, including unpaid overtime, taxes, benefits, penalties, and employment claims.

Employment classification is based on the actual working relationship, not simply the title or agreement in place. If a dispute arises, employers may carry the burden of proving proper classification and maintaining accurate records, which can become extremely costly if not handled correctly from the beginning.

At Ser & Associates, we help businesses evaluate worker classifications, review agreements, and implement proactive legal strategies designed to reduce risk and protect long-term operations.

Contact Ser & Associates today to help ensure your business remains properly protected and compliant.
Contact [email protected] or call 305-222-7282.

Ser & Associates
A Business Approach to Legal Services

Our very own Zach Evangelista recently participated as a panelist at the Miami Arts Marketing Project (MAMP), sharing in...
06/15/2026

Our very own Zach Evangelista recently participated as a panelist at the Miami Arts Marketing Project (MAMP), sharing insights on legal foundations for creatives, including business structure, asset protection, and long-term organizational sustainability.

06/11/2026

Business succession planning is more than preparation — it’s protection for everything you’ve built.

Without a buy-sell agreement, business owners may face uncertainty surrounding ownership, control, valuation, and future transitions. Pairing your succession plan with a revocable trust can help avoid probate delays and maintain privacy, allowing your business to continue operating smoothly when life changes unexpectedly.

Planning ahead today can help protect your company, your family, and your long-term legacy.

Contact us at [email protected] or call 305-222-7282 to learn more about creating a business succession plan tailored to your goals.

Ser & Associates
A Business Approach to Legal Services

&Associates

06/10/2026

When starting a business, legal services can sometimes feel like just another expense among many priorities. Business owners often focus on payroll, operations, and growth before thinking about legal protection. Understandable.

However, one of the most common issues we see is businesses investing years into building a strong brand name or tagline without securing a trademark. By the time the business owner starts thinking of trademarking, protecting that brand can become significantly more difficult and costly.

Protecting your intellectual property early can help safeguard the reputation and identity you’ve worked hard to build.

At Ser & Associates, we help businesses protect their brands, trademarks, and long-term growth from the very beginning.

Contact Ser & Associates today to learn how we can help protect your business and brand for the future. Reach out to us at [email protected] or call 305-222-7282.

Ser & Associates
The Business Owner’s Law Firm

&Associates

06/09/2026

Starting an LLC online may seem quick and easy, but the wrong setup can lead to unexpected taxes, personal liability exposure, and costly co-founder disputes down the road.

Choosing the correct business entity, preparing tailored operating agreements, obtaining the proper licenses, and handling filings correctly from the start are essential steps in building a strong legal foundation for your business.

At Ser & Associates, we help entrepreneurs and business owners establish and protect their companies with strategic legal guidance designed for long-term success.

Focus on building your business while we help protect what you’re building.

Learn more or speak with our team, contact us at [email protected] or call 305-222-7282.

Ser & Associates
A Business Approach to Legal Services

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06/04/2026

Franchise agreements are not “standard” documents, they are carefully drafted to protect the franchisor and the brand. That’s why understanding exactly what you are signing is critical before making a long-term investment.

Important provisions involving territory rights, franchise fees, supplier requirements, operational standards, marketing obligations, remodel requirements, renewal terms, personal guarantees, non-compete clauses, dispute resolution, and termination rights can significantly impact your business operations and profitability.

Many franchise agreements also contain complex legal and financial obligations that directly affect cash flow, growth opportunities, and long-term flexibility. Reviewing these terms carefully before signing can help avoid costly surprises later.

At Ser & Associates, we help business owners review, negotiate, and evaluate franchise agreements with their long-term business goals in mind.

Contact Ser & Associates today to schedule a franchise agreement review and help protect your investment before signing. To get started, email [email protected] or call 305-222-7282.

Ser & Associates
The Business Owner’s Law Firm

&Associates

06/03/2026

One of the most important pieces of advice in any commercial real estate transaction is simple: always do your due diligence.

From land use and zoning reviews to inspections and lease reviews, every detail matters.

General inspections may not uncover everything, which is why additional evaluations from specialized professionals can be essential. Whether you’re purchasing commercial property or signing a lease, understanding the terms and protecting your interests are critical.

Furthermore, commercial leases are typically drafted to favor landlords, but many terms can be negotiated. Taking the time to review agreements carefully, and involving legal counsel early , can help avoid costly issues down the road.

At Ser & Associates, we help clients navigate commercial transactions with confidence and clarity.

To learn more or speak with our team, contact us at [email protected] or call
305-222-7282.

Ser & Associates
A Business Approach to Legal Services

&Associates

06/02/2026

Many small business issues don’t start with bad intentions, they start with waiting too long to ask legal questions.

From contracts, employment matters to commercial leases and day-to-day business decisions, having legal guidance early can help you avoid costly mistakes later.

That’s why Ser & Associates created the My General Counsel/MyGC® Program, giving businesses ongoing legal support through a predictable monthly payment plan designed to make legal services more accessible and proactive.

Because protecting your business shouldn’t only happen when there’s a problem. It should be part of the foundation.

To learn more about the MyGC Program or how Ser & Associates can support your business, contact us at [email protected] or call 305-222-7282.

Ser & Associates
The Business Owner’s Law Firm

Creating something valuable in Florida? Protecting it should be part of the plan.Well, intellectual property rights do m...
05/30/2026

Creating something valuable in Florida? Protecting it should be part of the plan.

Well, intellectual property rights do more than secure your ideas, they help protect your business, strengthen your brand, and preserve your competitive advantage.

Key protections like patents, trademarks, and copyrights can determine how your work is used, shared, and enforced.

Yet, many business owners and innovators move forward without fully understanding how these protections support long-term growth and reduce legal risk.

From registering trademarks to protecting original content and inventions, every step plays a role in securing what you create.

This is exactly why Ser & Associates assists innovators, entrepreneurs, and businesses in protecting and enforcing their intellectual property rights with confidence.

Read More 🔗 ser-associates.com/intellectual-property-rights-for-innovators-florida/

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2020 Ponce De Leon Boulevard, Suite 1101
Coral Gables, FL
33134

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