Latimore Realty

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Latimore Realty Home BUYING, SELLING, & INTERIOR DESIGN! Serving Columbia, SC & surrounding areas | $135M sold & counting! Therefore, the American Dream is just that…A Dream.

OUR MISSION
For many people, owning a home is the fulfillment of the American dream. Unfortunately, many Americans find themselves plagued with an inability to buy real estate. The Latimore Group has a solution. Our dedication to being solutions oriented has allowed us to expand our reach in the real estate industry. Our mission is to make an impact on communities. Therefore, we have created a “Concierge Service” for buyers, sellers, and real estate investors. So, what is so special about our approach? The answers to that question played a key role in the development of our “Concierge Service”. Our Simple Real Estate Solution Can Revolutionize The World!

10/07/2026

What happens when your client tells you they quit their job… 2 DAYS BEFORE CLOSING? 🤦

If you’re buying a home and using mortgage financing, PLEASE don’t make major financial or employment changes without talking to your lender first.

Your lender doesn’t just verify your income and employment when you get pre-approved. Employment may be verified again before closing. A sudden job change, quitting your job, taking on new debt, financing a car, opening new credit accounts, or making large unexplained financial moves could delay your closing—or potentially affect your loan approval.

🏡 The goal isn’t just to find the house. It’s to make it all the way to the closing table.

Once you’re under contract, boring is GOOD. Keep your job, keep paying your bills on time, avoid new debt, and talk to your lender before making any major financial decisions.

Buying a home in Columbia, SC or the surrounding Midlands? We’ll help you understand the homebuying process and guide you every step of the way.

Latimore Realty | We Love Home.

10/06/2026

Trying to get some B-roll for our real estate content… and here comes LaToya walking through the background trying to make me laugh. 😂

This is what people don’t always see behind the listings, showings, negotiations, home inspections, and closings.

Yes, we take helping our clients buy and sell homes seriously—but we definitely don’t take ourselves too seriously. 😂

When you work with your spouse, sometimes the behind-the-scenes footage is better than the footage you were actually trying to record.

Just another day of selling real estate in Columbia, SC with Donald & LaToya.

🏡 We Love Home. ❤️

10/05/2026

🏡 Thinking about buying a home in Columbia, SC? Comment “PAYMENT” and we’ll help you understand how interest rates could affect your buying power.

What do you think typically happens to home prices when interest rates rise? 📈

A lot of people immediately think home prices drop—but it’s not always that simple.

When mortgage interest rates rise, monthly payments increase. That means buyers may qualify for less or decide to stay at a lower price point. As buying power decreases, demand can cool, homes may take longer to sell, and home-price appreciation can slow.

But that doesn’t automatically mean home prices will fall.

If there still aren’t enough homes for sale to meet buyer demand, prices can remain stable—or even continue rising—despite higher mortgage rates.

That’s why trying to perfectly “time” the housing market can be risky. Instead, understand what you can afford, what your monthly mortgage payment could look like, and whether buying makes sense for your financial goals.

If you're thinking about buying a home in Columbia, SC, Lexington, Blythewood, Irmo, or the surrounding Midlands, we can help you understand your options.

📲 Comment “PAYMENT” and we’ll help you start figuring out what price range may work for you.

09/27/2026

We spent ALL DAY showing homes to our buyer, and LaToya kept telling me, “I’m making you bacon wrapped shrimp jalapeño poppers tonight.”

Me all day: “Yeah right.” 😂

Well…she proved me wrong!

After a long day in real estate, this woman knows exactly how to make her husband smile…FEED ME! 😁🌶️🥓🍤

It’s the little things.

We spend a lot of our days together helping buyers and sellers, running our real estate business, taking care of home, and handling everything else life throws at us. But moments like this are what make HOME special.

And apparently, my love language is shrimp jalapeño poppers wrapped in bacon. 😂❤️

This is why we say We Love Home. 🏡❤️

09/17/2026

🏠 BUYING NEW CONSTRUCTION IN BLYTHEWOOD, SC? Don’t skip the home inspection.

Yes, this home is brand new. Yes, it’s beautiful. And YES—we still recommend our buyers get an independent home inspection.

Why? Because homes are built by people.

There can be things behind the walls, above the ceilings, in the attic, on the roof, or throughout the home that you simply won’t notice during a walkthrough. A professional home inspector is trained to look for the things we don’t see.

After touring homes from Elgin to Columbia to Blythewood, SC, our buyer found a beautiful new construction home they’re ready to call HOME. ❤️

Today’s home inspection is another important step in their Journey Home—and one step closer to the closing table! 🔑

Thinking about buying a new construction home in Blythewood, Columbia, Elgin, or the surrounding Midlands of South Carolina? Let us help you understand the process and protect your interests from the first home tour through closing.

We Love Home. 🏡

09/17/2026

🏡 THINKING ABOUT SELLING A HOME IN BLYTHEWOOD, SC? Preparation BEFORE you list can make a major difference.

This closing didn’t start when we put the home on the market.

It started months earlier.

Our sellers were willing to listen, prepare, and make the right improvements before buyers ever walked through the door. We helped them determine what actually needed to be done—and just as importantly, what DIDN’T need to be done.

The goal wasn’t to spend a bunch of money.

It was to make smart, cost-effective decisions that positioned the home for the best possible outcome.

Once the home was ready, we launched our blitz marketing strategy and took it to the market.

The result? 🎯

We sold the home for more than almost any other home has ever sold for in the neighborhood, and we did it in less time than other homes are being sold in the area right now

But there’s an even bigger story behind this closing.

Our sellers could focus on preparing for their next chapter while we focused on preparing, positioning, marketing, negotiating, and selling their home.

And on the other side of the transaction, the buyers got an amazing home that had been thoughtfully prepared for them.

That’s what a successful home sale should look like.

If you're considering selling a home in Blythewood, SC, Columbia, SC, or the surrounding area, don't wait until you're ready to put a sign in the yard.

📲 Start preparing BEFORE you're ready to sell. Message us and let’s talk about what your home may need—and what it may NOT need—to help you protect your equity and position it for the market.

Your Next Move starts before the FOR SALE sign goes up.

Donald & LaToya Latimore
Latimore Realty
We Love Home. ❤️🏡

09/13/2026

🏡 BUYING A HOME IN COLUMBIA, SC? BUYING A HOME DOES NOT HAVE TO BE STRESSFUL.

Today, LaToya and I were out on a buyer tour in Columbia, Elgin, and Blythewood SC - helping our clients explore homes, compare their options, ask the right questions, and get one step closer to finding the place that feels like HOME.

We take the responsibility of representing our buyers seriously. But along the way? We’re going to laugh, have some fun, and enjoy the journey with you. 🏡❤️

Because finding the right house isn’t just about bedrooms, bathrooms, and square footage. It’s about finding the place where your next chapter begins.

📲 Thinking about buying a home in Columbia, SC or relocating to the area? Let’s talk about YOUR JOURNEY HOME.

Latimore Realty | We Love Home.

09/11/2026

🏡 LOOKING FOR A HOME IN COLUMBIA, SC? THIS COULD BE “THE ONE.” Comment OAKHILL for details.

There’s a difference between walking through a house you like and walking through one that immediately makes you start imagining your life there.

Here are 3 signs you may have found the right home:

1️⃣ You stop comparing it to every other house. Suddenly, this becomes the home everything else has to compete with.

2️⃣ You can picture your everyday life there. You know where you’d relax after work, where you’d entertain, and which room would become your favorite.

3️⃣ It checks the boxes that actually matter. The location, layout, space and lifestyle start coming together—not just for today, but for where you want your life to go next.

And that brings us to 4841 Oakhill Rd in Forest Acres. 🏡

Imagine coming home to a beautifully renovated, all-brick ranch with an open-concept floor plan, a show-stopping kitchen, cozy fireplace, luxury primary suite, attached 2-car garage and NO HOA—all near Downtown Columbia and Fort Jackson.

Maybe the question isn’t whether this is a beautiful house.

Could you picture yourself calling it HOME? ❤️

📲 DM us “OAKHILL” to schedule a private tour of 4841 Oakhill Rd or to start your Columbia, SC home search.

We Love Home. 🏡

09/05/2026

❤️ What’s one WIN you and your person are celebrating right now? Tell us in the comments.

Real estate. Kids. Clients. Business. Home. Life. There’s always something that needs our attention.

Some days we’re negotiating contracts. Some days we’re solving problems. Some days we’re taking care of the kids, handling things around the house, or trying to figure out what’s next.

But through all of it, we get to do life together. ❤️

And we’ve learned that you can’t spend so much time chasing the next goal that you forget to celebrate how far you’ve already come.

So sometimes you have to stop. Get on the swing. Laugh together. Celebrate the wins—big and small—and remember who you’re building all of this for.

Because success means a lot more when you have someone beside you to share it with.

We work together.
We build together.
We celebrate together.

And through every season, one thing stays the same…

We Love Home. 🏡❤️

09/02/2026

🏡 Thinking about buying a home in Columbia, SC? Let us do some of the legwork BEFORE you spend your time touring homes.

You focus on work, life and everything else on your plate. We’ll focus on the real estate. ❤️🏡

Today, LaToya and I were out in the heat previewing 8 homes for our buyer clients—and we still have a few more to see.

Why?

Because buying a home should be exciting, but your time is valuable. Instead of taking our buyers through a long list of homes that may not be a good fit, we’d rather preview properties, look for potential concerns, compare the options and narrow the list down.

We know exactly what our clients are looking for and we can't always get that from photos or the property description.

So, when it’s time for our buyers to go house hunting in Columbia, SC, our goal is to make sure they’re spending their time seeing the homes that deserve their attention.

That’s what having a buyer’s agent should feel like: less wasted time, more guidance and a smarter path toward finding the right home.

📲 Thinking about buying or relocating to Columbia, SC? Message us. We’d love to help you start your home search.

Address

300 Long Pointe Lane Ste 220-J
Columbia, SC
29229

Opening Hours

Monday 8am - 8pm
Tuesday 8am - 8pm
Wednesday 8am - 8pm
Thursday 8am - 8pm
Friday 8am - 8pm
Saturday 8am - 8pm
Sunday 8am - 8pm

Telephone

+18035633706

Website

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