04/19/2020
420 in the Era of COVID-19
4/20, that celebrated, maybe frivolous reference to the cannabis culture, is now a major calendar event for a growing number of people. Whether to take a break at 4:20 PM, or recognize the worldwide cannabis enterprise, 4/20 is our day and our time. It’s okay that others don't recognize it or even know what it is.
This year 4/20 means something different though. There will be no large gatherings, speeches or celebrations; no smoke-filled corners in defiance of cultural norms of the past. Today we will celebrate 4/20 as we do most things in the era of COVID-19 - socially distanced, by video, at home.
The cool thing though about 4/20 and the spirit it represents, is similar to what is needed to get through the COVID-19 Pandemic. A sense that we can do this, that we are not dependent solely on the cultural norms and dictates of the world we inherit. Don't get me wrong, we should observe, and strictly observe, social distancing and other mitigation efforts, and we must cheer and support healthcare workers, but for those to whom the counterculture has been an everyday thing i.e. those who recognize 4/20, the rugged spirit that guided them in the era when cannabis was an underground product, that spirit of perseverance, will get us through this current crisis and that spirit can be an inspiration to the world.
Cannabis has gone from contraband to essential (in some places). If that's not a statement for overcoming the difficulty ahead of us, then what is. Today COVID-19 threatens our health, our economy and our way of life, but we know that there is a safer and better day ahead.
So let's enjoy this day however you choose to recognize it, and take a moment to feel triumphant in your victory over the past and give vision to what we know about our current challenge. We can know how to cope and overcome. Stay healthy, Be safe