LMA Southwest Region

LMA Southwest Region The Legal Marketing Association Southwest Region (LMASW). 📍Local Groups in Austin, Dallas, Denver, Houston, South Louisiana, Phoenix + Virtual.

The Legal Marketing Association (LMA) is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing, business development, client service and communications within the legal profession. LMA strives to provide to its members vital and timely information on a wide variety of legal marketing and business developme

nt issues. The LMA Southwest Region (LMASW) is made up of all or part of four previous Chapters: part of the original Southwest Chapter, the Rocky Mountain Chapter, the Texas Chapter and part of the Southeast Chapter. The Southwest Region provides continuing education and professional development to its members as well as forums to share ideas and experiences among its members and others involved in legal services marketing. Our membership consists of marketing and other law firm professionals, lawyers, and vendors located in the Southwest region, comprised of seven states: Arizona, Colorado, Louisiana, New Mexico, Oklahoma, Texas, and Utah, with LMA Local groups located in Austin, Dallas, Denver, Houston, New Orleans/Baton Rouge, and Phoenix.

Is your tech stack working for you, or is it just adding to the noise?We’re thrilled to have Legal Marketing Association...
08/28/2026

Is your tech stack working for you, or is it just adding to the noise?

We’re thrilled to have Legal Marketing Association International Board President Rachel Shields Williams, Director of AI & Knowledge Management at Bass, Berry & Sims, lead a general session at .

In this session, Rachel will cut through the clutter and explore what’s actually worth paying attention to, including:

▪️ AI and relationship intelligence
▪️ Marketing automation and analytics
▪️ The evolving search landscape
▪️ Emerging technologies shaping legal marketing

The goal? Help you separate the hype from the tools and trends that could actually make a difference for your firm.

And that’s just one of the conversations waiting for you in Phoenix.

Check out the full agenda: https://site.pheedloop.com/event/EVEKMBZLYSICF/home


LMA West Region

Refresh your professional image while making a difference in the Houston community.Join   on September 2 for a complimen...
08/27/2026

Refresh your professional image while making a difference in the Houston community.

Join on September 2 for a complimentary professional headshot courtesy of Gittings Global. Whether you need an updated photo for LinkedIn, your firm bio, or other professional materials, this is a great opportunity to refresh your personal brand.

Attendees are also encouraged to support Dress for Success Houston by bringing gently used women’s professional attire, shoes, and handbags to donate. Don’t need a new headshot? You’re still welcome to stop by, connect with fellow members, and drop off a donation.

🗓️ September 2 | 10 a.m. - 1 p.m. CT

Space is limited. Email Rainatu Conteh to reserve your headshot time.

➡️ Learn more and register: https://bit.ly/4zF22ul

Putt your way into the end of summer with  !Connect with Houston’s legal marketing community at Puttshack for an evening...
08/26/2026

Putt your way into the end of summer with !

Connect with Houston’s legal marketing community at Puttshack for an evening of friendly competition, great conversation, and a chance to catch up with familiar faces and make new connections.

No golf skills required. Light bites, drinks, and refreshments will be available, and both LMA members and prospective members are welcome.

🗓️ August 27 | 5 - 7 p.m. CT
📍 Puttshack | 1200 McKinney St.

➡️ Learn more and register: https://bit.ly/4ceYRQ5

The full 2026 Tech West x Southwest agenda is here!Get a look at what’s waiting for you in Phoenix, October 14–16, as we...
08/26/2026

The full 2026 Tech West x Southwest agenda is here!

Get a look at what’s waiting for you in Phoenix, October 14–16, as we Set the Pace: Leading the Profession Forward.

This year’s program brings together timely conversations and practical insights across three educational tracks:

• Business Development and Sales
• Marketing and Communications
• Technology to Support Growth

Explore the full lineup of speakers and sessions, including our fireside chat keynote, general sessions, TED-style talks, pre-conference programming, tech demos, and more.

Start planning your conference experience and see what’s in store at !

View the full agenda: https://site.pheedloop.com/event/EVEKMBZLYSICF/home

Standing out in an AI-powered world takes more than a strong brand. It takes the right strategy.Join   on August 27 for ...
08/25/2026

Standing out in an AI-powered world takes more than a strong brand. It takes the right strategy.

Join on August 27 for an interactive workshop exploring how professional services firms can use marketing technology, creativity, automation, and storytelling to differentiate their brands, attract new clients, grow existing relationships, and recruit top talent.

Led by professional services branding expert Mike Jones, the session will combine insights from the latest Remarkabrand Index with brainstorming activities and group discussions to help attendees strengthen their go-to-market strategies for 2026 and beyond.

🗓️ August 27 | 11:30 a.m. - 1 p.m. AZ

➡️ Learn more and register: https://bit.ly/4zWeV3F

Houston is growing, but where is that growth happening, and what does it mean for the legal market?Join   on August 27 f...
08/25/2026

Houston is growing, but where is that growth happening, and what does it mean for the legal market?

Join on August 27 for Part 1 of Houston's Changing Business Landscape, featuring Holly Heard, Senior Vice President, Research at the Greater Houston Partnership.

Holly will take a closer look at the demographic trends shaping the Houston region, including:

🔹 What Houston's population growth means for the market
🔹 Where the region is experiencing the most and least growth
🔹 What GHP's Houston Facts data reveals about local markets
🔹 How demographic shifts are reshaping opportunities for legal professionals

Gain firsthand market intelligence that can help you better understand the clients, industries, and communities your firm serves.

🗓️ August 27 | Noon - 1 p.m. CT
📍 Lyondell Basell Tower

Thank you to our program sponsor, Blue Sky Marketing.

➡️ Learn more and register: https://bit.ly/45ENBZD

Houston is growing, evolving, and creating new opportunities for the businesses and law firms that serve them.Join   for...
08/20/2026

Houston is growing, evolving, and creating new opportunities for the businesses and law firms that serve them.

Join for a two-part series exploring the demographic and economic trends shaping one of the country’s most dynamic markets. Experts from the Greater Houston Partnership will share firsthand market intelligence to help legal marketing and business development professionals better understand Houston’s growth and what it means for their firms, attorneys, and clients.

Part 1 | August 27
Holly Heard, Senior Vice President, Research, will explore Houston’s demographic trends, where the region is experiencing growth, and how those shifts are reshaping the market for legal professionals.

Part 2 | September 10
Colin Baker, Director of Economic Research, will examine the latest economic trends, Houston’s role as a global energy hub, the region’s evolving industries, and what these changes mean for legal needs.

Both sessions will take place from noon - 1 p.m. CT at Lyondell Basell Tower.

Bundle pricing for both sessions:
LMA Members: $40
Prospective LMA Members: $60

Thank you to our program sponsor, Blue Sky Marketing, for supporting this series.

➡️ Learn more and register: https://bit.ly/45ENBZD

Turning complexity into clarity is an important part of great legal marketing.This month, we’re spotlighting Aleksandra ...
08/19/2026

Turning complexity into clarity is an important part of great legal marketing.

This month, we’re spotlighting Aleksandra Pimenides, Director of Marketing and Business Development at Beck Redden LLP. With a career spanning different firm environments and global teams, Aleksandra shares how her passion for building systems, creating structure, and turning data into actionable insights has shaped her approach to legal marketing.

From navigating complex projects to balancing creative and analytical work, Aleksandra brings a thoughtful and strategic perspective to the profession.

Get to know Aleksandra and learn more about her journey in legal marketing: https://bit.ly/4x9jOEE

Education: Bachelor’s degree in French and political science from Rice University and a Masters in Communications from Institut d’Etudes Politiques de Paris (France)

Join   for our second Coffee & Co-Working Session at Press Coffee-Biltmore. This informal, drop-in gathering is an easy ...
08/18/2026

Join for our second Coffee & Co-Working Session at Press Coffee-Biltmore. This informal, drop-in gathering is an easy way to connect with fellow legal marketers, exchange ideas, or bring your laptop and get a little work done before the day gets going.

Whether you stay for the hour or simply stop by to say hello, all Phoenix legal marketers are welcome. No formal program, just coffee and conversation.

📍 Press Coffee - Biltmore Center
🗓️ August 20 | 8:30 - 9:30 a.m. AZ

Complimentary for LMA members and prospective members.

➡️ Learn more: https://bit.ly/3UFEaqs

08/14/2026

We’re ending our 2025 LMA TWxSW Your Honor Award Winner Spotlight series with Purnima Gupta, Business Development Specialist at Greenberg Glusker LLP and recipient of the Rising Star Award.

In just six years, Purnima has made an impressive impact through innovation, business development excellence, AI integration, and leadership within both her firm and LMA. Her forward-thinking approach and collaborative spirit represent the next generation of legal marketing leaders.

Is someone on your team making an exceptional impact?

Today is the final day to nominate them for the 2026 LMA TWxSW Your Honor Awards. Don't miss the opportunity to recognize the rising stars, leaders, and outstanding work making a difference across our profession.

Submit your nomination by the end of today, August 14: https://bit.ly/4vzFng0

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Chicago, IL
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