LMA Southwest Region

05/27/2026

DEADLINE ALERT: ‼️

Call for Speakers for 2026 TW x SW Conference in Phoenix, AZ Oct. 14–16 closes this Friday, May 29

🏎️ Set the Pace with LMA!

We’re looking for dynamic speakers ready to share practical insights, innovative ideas, and real-world strategies across business development, marketing and communications, and technology to support growth.

➡️ Submit your proposal: https://lnkd.in/ga5uGN_k

05/21/2026

Chambers season is here. Are your submissions ready?

Join for a virtual event on Wednesday, June 3 focused on how to approach Chambers submissions strategically and efficiently with Pippa Greze.

This no-fluff program will cover what Chambers is really looking for, how to build a strong submission strategy, and common pitfalls to avoid.

Whether you’re new to Chambers or looking to refine your process, attendees will walk away with actionable tips they can apply immediately.

What you’ll learn:
▪ What Chambers values most in submissions
▪ Best practices for building compelling submissions
▪ Common mistakes that can weaken submissions
▪ Strategic tips to approach the season with more confidence

➡️ Register here: https://bit.ly/4uhN5eB

05/20/2026

The Virtual Summer Boot Camp Series is back for 2026!

Join us this summer for four virtual sessions designed to help legal marketers stay ahead of industry trends, sharpen practical skills, and learn from leaders across marketing, business development, technology, and communications.

This year’s sessions include:

▪ AI and the New Visibility Playbook: Effective Strategies for Working with Attorneys at All Levels and Styles
Speakers: Lisa Murray, Meghann Kinnard, Keith Edwards, and Zach Laroche

▪ CRM Use and Implementation Within Law Firms: What’s Working and What’s Not Working
Speakers: Jaclyn Braga, Jonathan Gavenda, and Paris Lou

▪ Measuring and Communicating Marketing ROI: Practical Takeaways You Can Start Now
Speakers: Elise Holtzman and Adam Severson

▪ Standing Out: Presence. Perception. Influence.
Speakers: Toni Wells, Diana Lauritson, and Willie Sleight

Attendees can register for the full series at a discounted package rate and receive access to all session recordings.

Package pricing:
🔹 Members: $90
🔹 Nonmembers: $150

➡️ Learn more and register: https://bit.ly/49zqUs6

05/19/2026

You don’t need a massive budget to create impactful social media content.

Join on Thursday, May 28 for an interactive session with Stefanie Marrone focused on low-cost and free MarTech tools that can elevate your social media strategy.

Through real-world examples you’ll learn:
▪ How to create compelling social media visuals efficiently and affordably
▪ Tips for using Canva and other tools to simplify graphic design
▪ Ways to build more engaging digital campaigns
▪ Strategies to strengthen your firm’s online presence and visual identity
▪ Creative approaches to digital storytelling and brand visibility

➡️ Register here: https://bit.ly/4tzPIHB

05/18/2026

A new chapter deserves a celebration.

Join on Thursday, May 21 as we officially celebrate our evolution from Baton Rouge–New Orleans to South Louisiana with simultaneous meetups in New Orleans, Baton Rouge, and Lafayette.

This event is about more than a new name. It’s about bringing together legal marketers from across the region, strengthening connections, and celebrating the continued growth of our community.

Whether you’ve been part of LMA for years or are new to the organization, we’d love to have you join us. Plus, the first round of drinks is on us.

Choose your city and celebrate with us at Superior Grill.

Complimentary for LMA members and prospective members.

➡️ Register here: https://bit.ly/4dedTGH

05/15/2026

The Call for Speakers is open for the 2026 Tech West by Southwest (TWxSW) Conference in Phoenix, Arizona, October 14–16, 2026.

We’re looking for dynamic speakers ready to share practical insights, innovative ideas, and real-world strategies across business development, marketing and communications, and technology to support growth.

This year’s theme, “Set the Pace,” is focused on leading through change, not reacting to it. If you have expertise that can help legal marketing and business development professionals move forward with confidence, we encourage you to submit a proposal.

🗓️ Proposal deadline: Friday, May 29

➡️ Submit your proposal: https://bit.ly/4tFCQzR

05/13/2026

Strong legal marketing is often about connecting the dots.

This month, we’re spotlighting Sarah Blanchard, LMASW Director-at-Large: Programming and Client Development Manager at Jones Walker. With a background spanning journalism and business development, Sarah shares how creativity, collaboration, and client-focused strategy continue to shape her approach to legal marketing.

From her passion for problem-solving to her commitment to community involvement, Sarah brings a thoughtful and dynamic perspective to the profession.

➡️ Read the full spotlight: https://bit.ly/3R5xtMP

Education: Bachelor’s degree in journalism from the University of Louisiana at Lafayette (Go Cajuns!) and an MBA in marketing from Louisiana State University at Shreveport

05/12/2026

Please join us in welcoming Brittany Lewis back to the Region Board as Director-at-Large: Sponsorship.

Brittany, Marketing Manager at Bell Nunnally & Martin, previously served on the Board and brings valuable experience, insight, and leadership to the role.

We’re excited to have her back and look forward to the impact she will continue to make in supporting sponsorship and engagement across the region.

05/11/2026

Data is only valuable if you know how to use it.

Join and the ALA Arizona Chapter on Tuesday, May 19 from 11:45 a.m. to 1 p.m. AZ for a joint program focused on using Google Data Studio to build custom reports that drive smarter, ROI-focused decisions.

Jeff Lantz, Attorney and CEO of Esquire Interactive LLC, will share how law firm marketers and business development professionals can better leverage data analytics to turn insights into action.

What you’ll learn:
▪ How to build custom reports using Google Data Studio
▪ Ways to aggregate data from Google platforms, social media, CRMs, and AI tools
▪ How to tailor reports for different audiences
▪ Tips for automating reporting to improve efficiency

➡️ Register here: https://bit.ly/3R2F1Qm

05/07/2026

Memberships aren’t just about joining, they’re about growing your career, expanding your network, and building credibility.

Join and the HYLA - Houston Young Lawyers Association on Thursday, May 14 from 5:30 to 7:30 p.m. CT for a dynamic panel exploring the real value of professional associations and how to make the most of them.

What we’ll cover:
▪ How memberships support career development and ongoing learning
▪ Networking and mentorship, turning connections into opportunities
▪ Getting involved in organizations like American Leadership Forum, the Lyceum, and Leadership Houston
▪ Choosing the right associations and maximizing the value of your dues
▪ Live Q&A with panelists

Speakers:
🎤 Andrea James, Partner, Holland & Knight
🎤 Judge Manpreet Monica Singh, Civil Court at Law No. 4
🎤 Nelson Mauricio Ocampo, Director of Compliance, Harris County Pct. 4

Moderator:
🎤 Rainatu Conteh, Regional Marketing Manager, Holland & Knight

Stay after the discussion for drinks and light bites and continue the conversation with peers.

This event is complimentary for LMA members and prospective members.

Thank you to Holland & Knight, LLP for sponsoring and hosting this event.

➡️ Register here: https://bit.ly/3Pu9Soq

05/04/2026

Want to stay connected and make the most of everything happening across the Southwest Region?

Join us on Tuesday, May 5 from noon to 1 p.m. CT for our Spring Town Hall.

We’ll recap key takeaways from the Legal Marketing Association - LMA International Annual Conference and share insights you can apply right away.

You’ll also get a first look at what’s ahead for the region, including the official kickoff of .

Here’s what we’ll cover:

▪ Highlights and insights from LMA26
▪ TWxSW conference launch and ways to get involved
▪ Your Honor Awards preview and submission tips
▪ LMANext program insights
▪ Special Interest Groups and member resources
▪ Upcoming virtual bootcamps and summer programming
▪ Volunteer opportunities across the region

Whether you’re looking to stay informed, get more involved, or explore what has to offer, this session is for you.

Complimentary for members and prospective members.

➡️ Register here: https://bit.ly/4tk5rur