08/28/2026
Is your tech stack working for you, or is it just adding to the noise?
We’re thrilled to have Legal Marketing Association International Board President Rachel Shields Williams, Director of AI & Knowledge Management at Bass, Berry & Sims, lead a general session at .
In this session, Rachel will cut through the clutter and explore what’s actually worth paying attention to, including:
▪️ AI and relationship intelligence
▪️ Marketing automation and analytics
▪️ The evolving search landscape
▪️ Emerging technologies shaping legal marketing
The goal? Help you separate the hype from the tools and trends that could actually make a difference for your firm.
And that’s just one of the conversations waiting for you in Phoenix.
Check out the full agenda: https://site.pheedloop.com/event/EVEKMBZLYSICF/home
LMA West Region