LMA Southwest Region

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LMA Southwest Region The Legal Marketing Association Southwest Region (LMASW). 📍Local Groups in Austin, Dallas, Denver, Houston, South Louisiana, Phoenix + Virtual.

The Legal Marketing Association (LMA) is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing, business development, client service and communications within the legal profession. LMA strives to provide to its members vital and timely information on a wide variety of legal marketing and business development issues. The LMA Southwest Region (LMASW) is made up of all or part of four previous Chapters: part of the original Southwest Chapter, the Rocky Mountain Chapter, the Texas Chapter and part of the Southeast Chapter. The Southwest Region provides continuing education and professional development to its members as well as forums to share ideas and experiences among its members and others involved in legal services marketing. Our membership consists of marketing and other law firm professionals, lawyers, and vendors located in the Southwest region, comprised of seven states: Arizona, Colorado, Louisiana, New Mexico, Oklahoma, Texas, and Utah, with LMA Local groups located in Austin, Dallas, Denver, Houston, New Orleans/Baton Rouge, and Phoenix.

09/30/2026

Want to arrive at already knowing a few people?

Join us for our Virtual Connection Hub, designed to help attendees connect before we meet in Phoenix.

You’ll also hear from conference co-chairs Mary Stephens McGinnis and Christine O'Rourke, who will help kick off the conversation and welcome attendees.

From there, you’ll rotate through small-group discussions focused on the things legal marketers are actually thinking about, from challenges you’re working through to ideas you’re testing and conversations you hope to have at TWxSW.

Come ready to share, listen, and meet a few new people before the conference even begins.

➡️ Register here: https://bit.ly/4hAFt1Z

https://us06web.zoom.us/j/87222836724?pwd=HhRhPCbxECXS4mY5J4hhiZejaO2Khx.1 Meeting ID: 872 2283 6724 Passcode: 948152

Legal marketing meets legal administration for a fall evening in Phoenix!Join   and ALA Arizona Chapter on October 6 for...
09/29/2026

Legal marketing meets legal administration for a fall evening in Phoenix!

Join and ALA Arizona Chapter on October 6 for a fall mixer at Culinary Dropout at The Yard. Connect with legal marketing and administration professionals from across the Phoenix community while enjoying food and drinks in a relaxed atmosphere.

Whether you’re reconnecting with familiar faces or expanding your network, we’d love to see you there!

Complimentary for LMA members and prospective members.

➡️ Learn more and register: https://www.legalmarketing.org/Event-Details/lma-phoenix-ala-arizona-fall-social

Can’t make it to all three days of  ? You can still join us in Phoenix!Daily Event Passes are available for Wednesday, T...
09/28/2026

Can’t make it to all three days of ? You can still join us in Phoenix!

Daily Event Passes are available for Wednesday, Thursday, and Friday, giving you the flexibility to choose the day that works best for your schedule.

Spend the day learning from industry leaders, connecting with the legal marketing community, and walking away with practical ideas you can bring back to your team.

➡️ Choose your day and join us in Phoenix: https://www.legalmarketing.org/Event-Details/2026-lma-tech-west-by-southwest-regional-conference

A huge thank you to everyone who donated to our professional attire clothing drive in support of Dress for Success Houst...
09/25/2026

A huge thank you to everyone who donated to our professional attire clothing drive in support of Dress for Success Houston! As well as individuals that came to have their headshots taken by Gittings Global.

Your generous contributions will help empower women in our community as they take the next step in their professional journeys — whether preparing for interviews, starting new roles, or building confidence for what’s ahead.

We are grateful to support such a meaningful cause and to be part of a community that shows up with purpose, generosity, and heart. Thank you for helping make a difference!

We’re officially counting down to   in Phoenix, and we can’t wait to bring the legal marketing community together Octobe...
09/24/2026

We’re officially counting down to in Phoenix, and we can’t wait to bring the legal marketing community together October 14–16.

Three days of fresh ideas, practical strategies, meaningful conversations, and connections that can make an impact long after the conference ends.

There’s still time to join us and see what’s waiting for you in Phoenix.

➡️ Explore the agenda and register: https://site.pheedloop.com/event/EVEKMBZLYSICF/home

Strong client relationships don’t happen by chance, and neither do great rainmakers.Join   on October 7 for Stop Hoping ...
09/24/2026

Strong client relationships don’t happen by chance, and neither do great rainmakers.

Join on October 7 for Stop Hoping for Rainmakers, Start Developing Them, featuring Rodney Schlosser, Founder of Rodney Schlosser Speaks.

Drawing from more than 20 years of experience building trusted B2B relationships, Rodney will share practical concepts for helping attorneys strengthen client relationships, build trust, and create opportunities for long-term business growth.

This interactive session will give legal marketing and business development professionals ideas they can apply to their work with attorneys and help attorneys put into practice with their clients.

Thank you to Barnes & Thornburg LLP for sponsoring and hosting the program.

➡️ Learn more and register: https://bit.ly/4jiBOrQ

Room block closes Monday!  is less than a month away, and now is the time to finalize your stay in Phoenix.Monday, Septe...
09/18/2026

Room block closes Monday!

is less than a month away, and now is the time to finalize your stay in Phoenix.

Monday, September 21, is the deadline to reserve your room at the discounted conference rate at the Sheraton Phoenix Downtown.

Stay right where the action is and make the most of your TWxSW experience, from sessions and networking to all the conversations in between.

➡️ Book your hotel before the room block closes: https://bit.ly/4h9acmr

We can’t wait to see you in Phoenix!

What’s top of mind for legal marketing leaders as they prepare for 2027?Join   for a forward-looking conversation with H...
09/17/2026

What’s top of mind for legal marketing leaders as they prepare for 2027?

Join for a forward-looking conversation with Houston marketing and business development leaders exploring the priorities shaping the year ahead, from strategy and technology to talent and team management.

Moderator:
▪️ Josie Morgan, Chief Operating Officer, BoyarMiller

Panelists:
▪️ Christine Harris, Chief Marketing Officer, Kane Russell Coleman Logan
▪️ Paul Grabowski, Chief Marketing and Business Development Officer, Bracewell
▪️ Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP

Hadleigh Henderson Katz, Director of Executive Search at Calibrate, will also share insights into Houston’s legal marketing talent market, in-demand skills and roles, and positioning yourself for career growth.

Whether you’re planning for 2027 or thinking about the next step in your career, you’ll leave with practical insights to help you prepare for what’s ahead.

Complimentary for LMA members and prospective members!

Learn more and register: https://bit.ly/4Ay6ITB

Are you stuck in the “order-taker” trap, or are you showing up as a strategic advisor?We’re excited to have Matt Plavnic...
09/16/2026

Are you stuck in the “order-taker” trap, or are you showing up as a strategic advisor?

We’re excited to have Matt Plavnick, Chief Inspiration Officer at Axis, lead a general session at : Critical Thinking as Client Service.

Through practical strategies and real-world examples, Matt will explore how legal marketing and business development professionals can move beyond simply reacting to requests and create more strategic value for their lawyers and clients.

Attendees will learn how to:
▪️ Recognize common “order-taker” habits
▪️ Create more space for strategic thinking
▪️ Ask better questions to uncover what lawyers and clients really need
▪️ Guide conversations toward stronger outcomes and greater value

If you’re looking for practical ways to become a more strategic partner within your firm, this is a session you’ll want on your agenda.

Join us in Phoenix, October 14–16.

Register today: https://bit.ly/4h9acmr

Houston’s economy continues to show its strength, resilience, and opportunity.Part 2 of Houston’s Changing Business Land...
09/14/2026

Houston’s economy continues to show its strength, resilience, and opportunity.

Part 2 of Houston’s Changing Business Landscape explored how the region’s growth is shaping local businesses and the legal industry.

A few key takeaways:

🔹 Houston ranks No. 1 in 12-month job growth among the 20 most populous U.S. metros.
🔹 Houston leads the nation in manufacturing among the top 10 U.S. metros by manufacturing output in 2024.

Houston’s continued growth brings tremendous opportunity and reinforces the importance of staying informed and prepared for what’s ahead.

Congratulations to our raffle prize winners, Rainatu Conteh of Holland & Knight LLP and Katherine Velez of Marigold!

Thank you to Blue Sky Marketing for sponsoring the program and providing the raffle prizes.

Address

330 N. Wabash Avenue , Suite 2000
Chicago, IL
60611

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

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