07/19/2022
You want to be proactive, not reactive, when it comes to your legal needs.
Proactive: (1) Being the first to file your trademark; (2) Including provisions in your contracts that protect you in the event of a dispute; and (3) Having a properly formed business entity to limit your personal liability.
Reactive: (1) Rebranding because you got a Cease & Desist letter; (2) Filing an opposition to a trademark; and
(3) Starting trademark cancellation proceedings.
You save money when you are proactive. When you are reactive, there is no limit to the amount you will spend.
The same way you budget for marketing, branding, inventory, packaging, systems, and subscriptions — don’t forget to include legal expenses in your company’s budget.
There will be a time when your business may need one or all of these services:
✨LLC/Corporation formation
✨Trademark registration
✨Contracts (drafting, review, and negotiation)
✨Alternative dispute resolution
Legal expenses are necessary to start, run and grow your business. 🗣
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Drop your questions below or DM me. 😊