Gena Ryan, Realtor

05/28/2026

The Truth About Affordability Today

Yes, rates have been volatile, and global instability is keeping them from settling down anytime soon. There’s no sugar coating that. But the full picture of affordability is more nuanced than the headlines suggest.

Want to run the real numbers for your situation? Let's talk. Reach out and let's set up a quick, no-pressure conversation.



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Keller Williams Charleston West Ashley

Let's be real with each other for a second about affordability.

05/21/2026

The Pricing Mistake That Could Cost You Your Sale

A lot of homeowners think they can list high now and negotiate later, but that’s a mistake that costs them. And it’s the reason only 4 out of every 10 sellers are getting their asking price or more.

If you want to be in that group, it starts with getting the price right from day one.

Let’s connect so we can make sure you are.



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Keller Williams Charleston West Ashley

Most sellers come into the market with one number in mind. And it’s often the one that costs them the most.

05/14/2026

What the Foreclosure Headlines Aren’t Telling You

Foreclosure filings may be rising, but they're still low. And the equity most homeowners are sitting on today is a key reason this looks nothing like 2008.



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Keller Williams Charleston West Ashley

You've probably seen the headlines saying, "foreclosures are on the rise,” and maybe your mind jumped straight to 2008.

05/07/2026

The Secret To Selling Fast, No Matter the Market

Today's housing market rewards the right strategy. Because even in a slower area, the homes that are priced realistically and positioned well are still selling – sometimes faster than you may expect.

Let’s connect if you’re ready to make yours one of them.



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Keller Williams Charleston West Ashley

When you put your house on the market, you don’t just want it to sell. You want it to sell fast.

04/30/2026

Is Late May the Best Time To List Your House?

Zillow says the best time to list your house is just around the corner. Are you ready to make the most of it?

If you want to take advantage of this Spring sweet spot and get top dollar for your house, let’s talk about what you need to do now to get ready to hit the market.



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Keller Williams Charleston West Ashley

You may have heard April 12-18 was the “best week” to list your house.

04/23/2026

If you’re worried the number of homes for sale is rising out of control...

You think prices are about to crash...

Or you’re holding off because you think rates are about to drop dramatically...

Here’s what I want you to know.

While you may be hearing those things online, the data doesn’t back any of that up.

So, if you’re reading something or you see a post online that makes you second guess if you should move right now, don’t just take it at face value. DM me.

I’ll tell you what the data really says about the housing market today, so you can make a decision about your timeline that’s based on fact, not fear.



Send me a message to chat or schedule a call!

Keller Williams Charleston West Ashley

04/16/2026

Rent or Buy? The Real Tradeoff Most People Don’t Talk About

Renting may feel more do-able today. But over time, it could cost you.
If you want to ditch renting and start building something for your future, it starts with a simple conversation. Let’s connect, talk about your specific goals, and explore your options – so you’re ready when the time is right for you.



Send me a message to chat or schedule a call!

Keller Williams Charleston West Ashley

You’ve probably asked yourself lately: Is it even worth trying to buy a home right now? It’s a question a lot of people are asking.

04/09/2026

If your house is for sale and you’re not getting any offers, or at least none you’re comfortable with, you may be starting to wonder if it’s better to rent it out instead.

But here’s the truth. Being a landlord isn’t always as easy as it sounds.

You have to find tenants. Chase down missed payments. Be on call anytime something breaks. And deal with unexpected costs and repairs.

So, make sure to carefully weigh the pros and cons before you make a decision.

For some homeowners, the hassle (and the expense) of turning a house into a rental property aren’t worth it.



Send me a message to chat or schedule a call!

Keller Williams Charleston West Ashley

01/01/2026

Turning a House Into a Home: The Benefits You Can Actually Feel

Buying a home isn’t only about dollars and data points – it’s about building a life you love.
So, if you’re thinking about a move in 2026, keep the emotional side in the conversation too. And when you’re ready to explore your options, let's connect so you have a pro on your side to guide you through the process with clarity and confidence.



Send me a message to chat or schedule a call!

Keller Williams Charleston West Ashley

There’s a lot of conversation about home prices, mortgage rates, and affordability right now – and those things are important.

12/25/2025

You may have heard home prices dipped in some areas this year, but that doesn’t mean your home lost real value. Here’s the context more headlines skip.

While select markets are seeing slight price declines, it’s not happening everywhere. It’s really only happening in markets where prices rose too high, too fast during the pandemic housing boom.

The majority of the country is still seeing prices rise year over year. Not fall.

That’s part of the reason why 96% of homes are still worth more than what their owners paid for them.

The bottom line is: home prices aren’t crashing. And you don’t need to worry about your home’s value.

With how much prices rose these past 5 years, your house is probably worth a lot more than you’d expect, even if you do live in one of the markets where prices are re-adjusting.

If you want an update on your home’s value, send over a...



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Keller Williams Charleston West Ashley

12/18/2025

Is Buyer Demand Picking Back Up? What Sellers Should Know.

Want to know what's happening with buyer activity in our area, and what it could mean if you want to sell your house in the new year?

Let’s talk about getting your house listed in early 2026, so you can take advantage of this momentum building in the market.



Send me a message to chat or schedule a call!

Keller Williams Charleston West Ashley

The housing market hasn’t felt this energized in a long time – and the numbers backing that up are hard to ignore.