11/18/2025
🚨News alert: Domino’s just unveiled its first full rebrand in 13 years as the company pushes to stay ahead in a cooling restaurant market. The refresh includes bold black-and-gold pizza boxes, a new jingle, and a custom “Domino’s Sans” font. 🍕
The update comes as the chain rolls out new menu additions, like its first stuffed-crust pizza, and expands delivery through DoorDash. While many restaurant brands are feeling the slowdown in consumer spending, Domino’s continues to outperform, posting strong same-store sales growth and impressive demand for its $9.99 any-toppings deal.
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Credit: Reporting by Jennifer Williams, The Wall Street Journal.
