08/04/2021
*Super Thanks* the newest monetization tool from allows viewers to tip their favorite content creators' channels.
But just where is the money going?
Total *Super Thanks* Tip Money Collected:
Youtube gets 30%
Content Creator gets 70%
(**In comparison, competitor Twitch takes 50% of all streaming revenue for a similar service.**)
But, what if the content creator only created some of the featured content? For instance, what if they co-produced a song that is featured on their channel? Do they keep the entire 70% tip? Should they? After all, to qualify for Super Thanks you must also be admitted to Youtube's Partner Program, which recently added many new requirements for qualifying entry.
Call it what you will, "tipping" can still be revenue associated with copyrights. Copyright owners often contract away the life of their copyrights and those agreements, quite detailed, can include language that might easily grab "tip money" as an offshoot of copyright revenue.
Tipping someone as a creator, for something they did not fully create, will soon be problematic, especially if Super Thanks is widely used and successful.
Adding more opportunities for content creators to earn revenue is a good thing. Getting the tip money in the rights hands may be something entirely different.
YouTube announced its latest feature, Super Thanks, on Tuesday. This is YouTube’s fourth Paid Digital Good, which is what the platform calls any product that lets fans directly pay creators. So far, these tools include Super Chat, Super Stickers and channel subscriptions — but Super Tha…