Perkins Law - Brand Protection

Perkins Law - Brand Protection Helping business owners identify, protect and enforce their intellectual property rights/assets

🛡️ Your trademark is doing one of two things right now. Working for you, or working against you. A properly registered, ...
05/29/2026

🛡️ Your trademark is doing one of two things right now.

Working for you, or working against you.

A properly registered, distinctive, and consistently used mark protects your goodwill and your market position every single day.

An unregistered, weak trademark, or an unsearched mark is a potential liability waiting to surface.

📋 The fix starts with a clearance review and a registration strategy that matches how your brand actually uses the mark.

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

🛡️ When was the last time you audited your intellectual property? Most business owners review their financials every qua...
05/28/2026

🛡️ When was the last time you audited your intellectual property?

Most business owners review their financials every quarter. The same is rarely true for their IP portfolio.

That gap is where exposure builds. A logo registered under the wrong owner. A trademark that has fallen out of use. A copyright never registered. A trade secret with no agreement protecting it. A domain or social handle that drifted from the brand.

📋 An IP audit identifies what IP assets your business has, which IP assets are protected and which are not, and what needs to be done to secure your rights. It is the difference between knowing your portfolio is secured and assuming it is.

Contact us today!

Perkins Law - Brand Protection

📚 NEW ON THE BLOG 📚 Top Strategies to Develop and Protect Your Brand Your brand is the single asset that distinguishes y...
05/27/2026

📚 NEW ON THE BLOG 📚

Top Strategies to Develop and Protect Your Brand

Your brand is the single asset that distinguishes you from every competitor in your market. Developing it and protecting it requires more than a strong logo. It requires a legal strategy.

This week, our Florida brand protection attorney walks through the pillars of brand protection every business should know. Skipping any of them creates exposure that can cost you a registration, a market position, or both.

Read the full article: https://www.brandprotection.law/top-strategies-to-develop-and-protect-your-brand/

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001

⭐ . We are grateful for the business owners, founders, and creatives who have trusted our firm to protect what they hav...
05/26/2026

⭐ .

We are grateful for the business owners, founders, and creatives who have trusted our firm to protect what they have built. From clearance searches to federal trademark registration to enforcement against infringers, every matter we handle is built on the goals and the vision of the client we serve.

Results may vary.
Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

🇺🇸 Today we honor the men and women who gave everything for this country. Memorial Day is a moment to pause and remember...
05/25/2026

🇺🇸 Today we honor the men and women who gave everything for this country.

Memorial Day is a moment to pause and remember the service members who died defending the freedoms we get to enjoy every day.

🕊️ Our office joins in honoring their sacrifice and the families who carry their memory forward.

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

Brand protection is not just paperwork. It is strategic. When you are ready to make sure your brand is protected, call u...
05/23/2026

Brand protection is not just paperwork. It is strategic. When you are ready to make sure your brand is protected, call us.

Perkins Law - Brand Protection | Boca Raton, FL | BrandProtection.Law
📞 (561) 467-4001
Get Your Brand Armor On!®

Most business owners come to us AFTER something has already gone wrong. 📞⚠️ After the cease-and-desist letter arrives in...
05/22/2026

Most business owners come to us AFTER something has already gone wrong. 📞⚠️

After the cease-and-desist letter arrives in the inbox.
After the copycat brand advertisement shows up in their feed.
After the U.S. trademark application gets refused.
After the trade secret walks out the door with an employee.

The brands that have the most value are the brands that are protected. 🛡️📜

The best moment to think about brand protection is BEFORE there is a fire to put out. Your options are usually narrower after an issue arises.

SECURE YOUR BRAND with our guidance. Contact us today!

Perkins Law - Brand Protection | Boca Raton, FL | BrandProtection.Law
📞 (561) 467-4001
Get Your Brand Armor On!®

💡 Did You Know? You can reserve your national trademark rights BEFORE you ever sell a single product. 🔒🛡️ Under Section ...
05/21/2026

💡 Did You Know? You can reserve your national trademark rights BEFORE you ever sell a single product. 🔒🛡️

Under Section 1(b) of the Lanham Act, 15 U.S.C. § 1051(b), you can file an "Intent-to-Use" trademark application as long as you have a "bona fide intention" to use the mark in commerce in the near future. ⚖️

If your next brand is on the drawing board, get your trademark application in early to reserve your rights. The law does not reward waiting. 🚀

Perkins Law - Brand Protection | Boca Raton, FL | BrandProtection.Law
📞 (561) 467-4001
Get Your Brand Armor On!®

On February 11, 2026, a bipartisan group in the U.S. House introduced the Copyright Labeling and Ethical AI Reporting (C...
05/20/2026

On February 11, 2026, a bipartisan group in the U.S. House introduced the Copyright Labeling and Ethical AI Reporting (CLEAR) Act. If enacted, it would require generative AI developers to file a notice with the Register of Copyrights identifying every copyrighted work used in training data BEFORE releasing a model. The notice obligation would even apply retroactively to AI models already public. ⚖️

Read the full breakdown from our Florida copyright attorney:

https://www.brandprotection.law/proposed-clear-act-would-create-new-notification-requirements-for-ai-training-and-copyright-protected-work/

Perkins Law - Brand Protection | Boca Raton, FL | BrandProtection.Law
📞 (561) 467-4001
Get Your Brand Armor On!®

“LA is simply amazing! She thoroughly explained the trademark process and the inherent challenges. She is patient, spoke...
05/19/2026

“LA is simply amazing! She thoroughly explained the trademark process and the inherent challenges. She is patient, spoke in an easy to understand manner and quite pleasant. I would totally recommend you consult LA for your trademark and protection needs.”

Hire counsel who is committed to your success. That is the standard here at Perkins Law - Brand Protection. ✨

Results may vary.

Perkins Law - Brand Protection | Boca Raton, FL | BrandProtection.Law
📞 (561) 467-4001
Get Your Brand Armor On!®

Did you know your trademark rights can follow your brand into the digital marketplace — including NFTs? 🖼️ In Hermès Int...
05/14/2026

Did you know your trademark rights can follow your brand into the digital marketplace — including NFTs? 🖼️

In Hermès International v. Rothschild, 590 F.Supp.3d 647 (S.D.N.Y. 2023), a federal jury found Mason Rothschild liable for trademark infringement, dilution, and cybersquatting after he created and sold a series of NFTs called "MetaBirkins" — digital images of fur-covered Birkin handbags. The jury awarded Hermès $133,000: $110,000 in profits from the NFT sales, plus $23,000 for cybersquatting on the metabirkins.com domain. Judge Rakoff later issued a permanent injunction.

A famous mark's protection does not stop at the physical product. Under 15 U.S.C. §§ 1125(a) and 1125(c), the same likelihood-of-confusion and dilution principles can reach digital goods.

A modern brand-protection strategy treats the digital footprint as part of the asset, not an afterthought.

Get Your Brand Armor On!®

Perkins Law – Brand Protection | Boca Raton, FL | BrandProtection.Law

Address

2295 Corporate Boulevard NW Suite 117
Boca Raton, FL
33431

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+15614674001

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