08/31/2026
The More You Know:
On Monday, August 24, 2026, the Federal Trade Commission (“FTC”) and Zillow and Redfin, two large online real estate marketplaces, were scheduled to argue over alleged antitrust violations in the Eastern District of Virgina. Instead, on the morning of August 24th the FTC announced a proposed settlement with the Defendants.
On September 30, 2025, the FTC filed a lawsuit against Zillow and Redfin alleging that the Defendants entered into an unlawful agreement in February 2025 whereby Redfin agreed to stop competing for the sale of multifamily rental advertising and to transition its multifamily customers, predominantly property management companies, to Zillow in exchange for $100 million. The Complaint explains that Zillow and Redfin, which operates Rent.com, already exist in a “highly concentrated” market for rental “internet listing service” (“ILS”) advertising. The FTC alleges that Redfin agreed to terminate all of its advertising contracts with managers of multifamily rental properties, to stay out of the market for up to 9 years and to use its network to show only rental listings that are also displayed on Zillow’s sites.
The Complaint alleges that the agreement violates Section 1 of the Sherman Act and that it will “result in reduced choice, higher prices, and reduced quality for multifamily rental advertising customers and will provide no cognizable procompetitive benefits.” The FTC alleges that diminished competition will harm prospective renters in addition to advertising customers.
On August 24, 2026, the FTC announced that it will file a stipulated order with the court that resolves the litigation. According to the FTC, the proposed order lasts for 10 years, and it requires that the Defendants amend their agreement by, among other things, eliminating any restrictions on Redfin’s ability to sell advertising services.
Daniel Guarnera, Director of the FTC’s Bureau of Competition stated, “This settlement delivers better, quicker, more certain results for both renters and property management companies than we would have been able to achieve after prevailing at trial, including firm and enforceable commitments by Redfin to relaunch its rentals advertising business.”
https://news.bloomberglaw.com/antitrust/zillow-redfin-settle-ftc-case-over-rental-listings
The US Federal Trade Commission reached a settlement resolving its antitrust case against Zillow Group Inc. and Rocket Companies Inc.’s Redfin, the agency said.