Asal Homes

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Asal Homes Luxury Real Estate Advisor | From Dubai to Los Angeles, I help my clients find more than a home—I help them find where they belong. Elegant guidance.
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Specializing in Beverly Hills, Bel Air, & Brentwood. Real results. 🇮🇷 English & Persian.

09/30/2026

Before you list a high-value property in Los Angeles, check the map.

The ULA Mansion Tax doesn't apply to every property. Location matters, and knowing whether your home is inside the City of Los Angeles is an important part of planning your sale.

Before you set your asking price, make sure you understand the tax side.

Send me a message if you'd like help checking your address.
[email protected]

When you have invested years into a home, its value feels personal. You remember every improvement and everything that m...
09/17/2026

When you have invested years into a home, its value feels personal. You remember every improvement and everything that made living there special.

Buyers arrive with a different perspective. They compare your home with the other choices available at a similar price.

A thoughtful pricing strategy respects both perspectives.

Once a home enters the market, the response offers valuable feedback. Are buyers scheduling showings? Returning for another look? Asking serious questions?

Understanding that response is part of guiding a seller well.

If you’re considering selling in Los Angeles, message me. We can talk through your home, your timing, and a strategy that makes sense for you.

09/17/2026

Same sale price. Different city. Different amount left at closing.

When comparing Beverly Hills, Santa Monica, and Pacific Palisades, the city boundaries deserve a closer look. Different transfer tax rules can change the numbers behind a sale.

Please watch the full video in my guide below, where I explain the differences and what sellers should understand before listing.

Watch the full video and read the guide⁠.
https://asalhomes.com/blog/la-mansion-tax-measure-ula

If a sale is on your horizon, let’s talk before you list.

09/11/2026

Many homeowners assume the LA Mansion Tax is calculated on their profit.

For qualifying sales in the City of Los Angeles, it is actually based on the full sale price. That can make a meaningful difference to a seller’s final proceeds.

Understanding the numbers before listing allows sellers to make better decisions about pricing, timing, and their next move.

Watch my complete explanation here: https://asalhomes.com/blog/la-mansion-tax-measure-ula

One of the biggest misconceptions about Measure ULA is that it’s based on the seller’s profit. It isn’t.For qualifying t...
09/10/2026

One of the biggest misconceptions about Measure ULA is that it’s based on the seller’s profit. It isn’t.

For qualifying transfers within the City of Los Angeles, the applicable rate is calculated on the full sale price.

Before listing, sellers should understand not only what the property may sell for, but what they’re likely to net.

If you’re considering selling, message me and let’s look at the numbers before you list.

Introducing VANTAGE at 2078 Stradella in Bel Air.There are homes you understand from the photographs, and then there are...
08/20/2026

Introducing VANTAGE at 2078 Stradella in Bel Air.

There are homes you understand from the photographs, and then there are homes you need to experience.

From the panoramic views and dramatic architecture to the gathering spaces, private wellness level and thoughtful details throughout, VANTAGE was created to feel as extraordinary as it looks.

It is impressive in scale, but what I love most is how personal the home can still feel.

2078 Stradella Rd | Bel Air
6 Beds | 11 Baths | 18,240 Sq Ft
Offered at $38,000,000

Private showings by appointment.

When people think of luxury living in Los Angeles, they often picture grand estates and breathtaking architecture. But t...
08/08/2026

When people think of luxury living in Los Angeles, they often picture grand estates and breathtaking architecture. But the real magic is found in the everyday moments that define life here.

* Enjoying your morning coffee with sweeping city or ocean views
* Dining outdoors nearly every day of the year
* Taking evening walks through beautiful, tree lined streets
* Living just minutes from world class restaurants, shopping, and entertainment
* Creating a lifestyle that balances work, wellness, and relaxation

These everyday luxuries are what make buyers fall in love with Los Angeles living.

Which one would matter most to you?

Don’t start your home search just yet.Summer is one of the busiest seasons in real estate, and it’s easy to jump straigh...
08/03/2026

Don’t start your home search just yet.

Summer is one of the busiest seasons in real estate, and it’s easy to jump straight into touring homes. But the best buying decisions begin with a strategy, not a showing.

Before you start searching, think about:

✓ Your budget and financing
✓ The lifestyle you want your neighborhood to support
✓ Your non-negotiables versus your nice-to-haves
✓ Your long-term goals
✓ The true cost of homeownership beyond the purchase price

A successful home search isn’t about seeing the most homes. It’s about making the right decisions before you walk through the first front door.

In this carousel, I’m sharing five smart decisions every buyer should make before starting their home search this summer.

Which of these do you think buyers overlook the most?

Bel Air and Beverly Hills are two of the most iconic neighborhoods in Los Angeles, but they attract very different buyer...
07/21/2026

Bel Air and Beverly Hills are two of the most iconic neighborhoods in Los Angeles, but they attract very different buyers.

Some people are looking for privacy, larger properties, and panoramic views. Others want to be close to world class dining, luxury shopping, outstanding schools, and everything the city has to offer.

Swipe through to see what the same budget can get you in each neighborhood and why buyers choose one over the other.

Which would you choose?
DM me “Bel Air” or “Beverly Hills” and I’ll help you compare which neighborhood best fits your lifestyle.

07/17/2026

از دبی تا لس آنجلس. 🤍

خیلی‌هاتون این ویدیو رو به زبان فارسی خواسته بودید، پس اینم برای شما.

شروع دوباره تو یه کشور جدید، اصلاً کار راحتی نیست. من سال‌ها کارم رو تو دبی از صفر ساختم، بعد اومدم لس آنجلس و باید همه چیز رو دوباره از اول می‌ساختم.

نه ارتباطاتی داشتم، نه مشتری‌ای، و نه کسی اسمم رو می‌دونست. فقط خودم بودم، یه تلفن، و اراده‌ای برای اینکه دوباره همه چیز رو از صفر بسازم.

در طول زندگی‌م فرصت این رو داشتم که تو چند کشور مختلف زندگی کنم و از هر کدوم چیزهای ارزشمندی یاد بگیرم. اما شروع دوباره و ساختن یک زندگی و کار جدید تو لس آنجلس، یکی از بزرگ‌ترین چالش‌های زندگی‌م بود.

خونه فقط یه ملک نیست. زندگی‌ایه که رابطه به رابطه ساخته می‌شه.

این داستان منه، برای همه عزیزایی که از روزهای دبی تا امروز بخشی از این مسیر بودن. 🤍

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From Dubai to Los Angeles. 🤍

So many of you asked for this version, so here it is.

Starting over in a new country is never easy. I spent years building my real estate career in Dubai, then came to Los Angeles and had to build it all over again.

No network. No clients. Nobody who knew my name. Just me, a phone, and the determination to build it again from scratch.

I’ve been fortunate to live in several countries throughout my life, and each one has shaped who I am. But rebuilding my life and career in Los Angeles was one of the biggest challenges I’ve ever taken on.

A home isn’t just a property. It’s a life you build, one relationship at a time.

This is my story, for everyone who has been part of my journey from my Dubai days to today. 🤍

Address

301 N Canon Drive
Beverly Hills, CA
90210

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 8pm
Wednesday 8am - 8pm
Thursday 8am - 8pm
Friday 8am - 8pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

+13108004969

Website

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