Eichenstein Law Firm P.C.

01/14/2026

Matthew McConaughey trademarks himself to fight AI deepfakes

I wrote a short breakdown of what he registered, why it matters, and where the strategy may run into limits.
If you work with brands, creators, or talent, this issue is already on your desk.

Matthew McConaughey registers trademarks to battle AI deepfakes. He registered clips and "Alright, alright, alright" to deter misuse and sue in federal court.

10/22/2024

🚨 Bill Maher Defamation Lawsuit: Protected Opinion Defense? 🚨

Bill Maher is facing a defamation lawsuit from Laura Loomer over comments made on his show. But does his defense hold up? In our latest blog, we break down why Maher’s remarks are likely to be protected under opinion and how Anti-SLAPP laws in California and Florida could impact the case. 🏛️
Explore how public figure status and free speech rights play a role in this legal battle. Read more here! 👇

Bill Maher Faces Defamation Lawsuit from Laura Loomer: Learn how his remarks are defended as protected opinion and why Anti-SLAPP laws might lead to an early dismissal.

08/06/2024

📢 New Insights on AI and Digital Replicas! 📢

The U.S. Copyright Office has released a report addressing the legal challenges of AI-generated digital replicas. It highlights gaps in current protections and recommends new federal legislation to safeguard against unauthorized use.

📝 Key Points:

Legal Gaps: Current laws don't fully protect against unauthorized digital replicas.
Practical Steps: Legal guidance on licensing and compliance is crucial.
California’s Role: Its right of publicity law is a model for federal legislation.
Read more on our blog: Understanding the U.S. Copyright Office's AI and Digital Replicas Report
https://eichiplaw.com/ai-digital-replicas-report/

04/30/2024

new blog post: Could Oi Ocha's ad have successfully navigated around California Civil Code Section 3344(a) if Shohei Ohtani had not endorsed it? Explore our latest blog for insights on this intriguing legal question! https://eichiplaw.com/exploring-the-legal-implications-of-oi-ochas-advertisement-featuring-shohei-ohtani/

07/19/2023

Eichenstein Law Firm P.C. attorney Josh Eichenstein was a good high school baseball player who didn’t go out for the college team but still wound up playing professionally—for one glorious summer in the short-lived Israel Baseball League. “Jewish Americans are raised to love two things: baseball and Israel. For a Jewish-American kid to be paid to play baseball in Israel makes perfect sense,” he says. https://tinyurl.com/49rcmk59

07/19/2023

New article published in the Daily Journal, July 13, 2023.

06/27/2023

ICONIC ROYAL OAK DESIGN FACES TRADEMARK HURDLES: A CAUTIONARY TALE IN TRADE DRESS PROTECTION https://eichiplaw.com/iconic-royal-oak-design-faces-trademark-hurdles-a-cautionary-tale-in-trade-dress-protection/

The United States Patent and Trademark Office has rejected Trade Dress protection for the Royal Oak watch designed by Audemars Piguet Holding SA....

06/07/2023

Thrilled to be recognized as one of Southern California's Top 100 Rising Star Attorneys by Super Lawyers. This recognition would not have been possible without the unwavering support and guidance from those around me. Grateful for my clients for entrusting me to protect and defend their trademarks, copyrights, and intellectual property. While the recognition is nice, my greatest fulfillment comes from the impact we make through our actions. Thank you to everyone who has supported me on this incredible journey.

06/06/2023

https://www.superlawyers.com/.../the-boychiks-of-summer/
Josh Eichenstein was featured in a piece in Super Lawyers Magazine about playing professional baseball before entering law.

Super Lawyers provides lawyer ratings of selected lawyers and helps you find the rated lawyer / attorneys in your location focused on all legal issues

05/05/2023

You are all invited to attend our discussion about crime, cannabis, copyright, and chatgpt on May 17th. Refreshments will be provided. RSVP with the link. https://tinyurl.com/EichPanel

04/15/2023

Learn from MLB's recent trademark case: Common law trademark rights can prevail over earlier filed applications. Stay informed and protect your brand. https://eichiplaw.com/allrise/ Read more: