Northeast Beef Promotion Initiative

06/11/2026

Lean Ground Beef, fresh parsley and cumin are formed into meatballs and served in flatbreads. Customize with your choice of chopped veggies and tzatziki sauce.

Get the recipe at ➡ www.nebpi.org/recipes/recipe/5453/mediterranean-beef-meatball-kabob

06/02/2026

Great evening spent with the Imlers Poultry Outlet sales team diving deeper into beef cut education and fabrication insights! 🥩

Through this hands-on session, participants had the opportunity to strengthen their understanding of where popular beef cuts come from, key characteristics and applications, and how cut knowledge can support stronger customer conversations and greater confidence at the point of sale.

Investing in education across the supply chain helps ensure sales teams are equipped with practical knowledge they can translate into value for their customers, from merchandising and menu inspiration to helping operators select the right cuts for the right applications.

Thank you to the Imler’s team for the engagement, thoughtful discussion, and commitment to continuing education. Looking forward to seeing this knowledge put into action!

05/28/2026

Fueling champions, one burger at a time! 🔥🍔

Following a full day of competition at the Pennsylvania Interscholastic Athletic Association Track & Field Championships, athletes gathered on campus for the “Built By Beef BBQ” cohosted by The Kenney Burger, PIAA, and the Northeast Beef Promotion Initiative.

More than 100 athletes were served during the event, featuring 30 pounds of delicious Pennsylvania ground beef donated by the PA Beef Council’s program- PA Beef to PA Schools from Happy Valley Meat Co.

The BBQ gave athletes, coaches and supporters the chance to enjoy a great meal while learning more about beef’s role as a powerhouse protein for performance and recovery.

Thank you to everyone who helped make the evening a success and to the athletes representing the best of Pennsylvania’s competition!

05/27/2026

Beef is the preferred protein of the Pennsylvania Interscholastic Athletic Association! 💪

Pennsylvania track and field athletes from across the state gathered at Shippensburg University alongside coaches, parents and fans to compete against the best of the best. 🏃🥇

Beef showed up in a big way as the preferred protein of the PIAA! Throughout the day, Pennsylvania Beef Council staff and beef producers handed out beef sticks and sports nutrition resources to help fuel athletes and attendees alike.

That evening, over 100 athletes enjoyed the “Built By Beef BBQ,” featuring The Kenney Burger, the 2025 Concession Stand Contest winner, to help power them for the big competition ahead. 🍔🔥

Stay tuned for more from the BBQ!

05/20/2026

05/15/2026

What a day at the 2026 Best Butcher Contest! 🥩🔪

Eleven talented butchers from four states brought skill, precision, creativity and passion to the Penn State Meats Lab for an unforgettable competition hosted by the Northeast Beef Promotion Initiative and PA Pork.

From expert fabrication and retail presentation to food safety and craftsmanship, contestants showcased the important role butchers and meat cutters play across the meat industry and in communities throughout the region.

A huge thank you to our contestants, judges, partners and supporters who helped make this event possible, including Cargill and Leidy's Premium Meats for donating the beef and pork subprimals used during the competition.

Following the Contest, all beef and pork products were donated to the State College Food Bank, extending the impact of the event beyond the cutting room and into the local community.

Please join us in congratulating our 2026 Best Butcher Contest winners:

🏆 Grand Champion – Ryan Sharrah from Weaver's of Wellsville
🥈 Reserve Champion – Ryan Cushing from Vermont Livestock
🔥 Third Overall – Hunter Hill from Hillstead Farm LLC

Congratulations to all competitors for an outstanding showcase of craftsmanship and professionalism!

PAMP - Pennsylvania Association of Meat Processors

05/12/2026

We had the opportunity to visit Studio 814 to chat about the upcoming Best Butcher Contest!

Thursday's competition will bring 12 talented butchers from five different states to Central Pennsylvania to compete in beef and pork cutting challenges that test knife skills, food safety, creativity and retail presentation.

Best Butcher Contest brings top meat cutters to Penn State Meats Lab STATE COLLEGE, Pa. (WTAJ) — Skilled meat cutters from across the Northeast are heading to Central Pennsylvania this week for the…

04/27/2026

Nearly 75 beef producers from nine states came together in Saratoga Springs for the 2026 Northeast Beef Producer Workshop, two days filled with learning, conversation and connection. 🥩

The workshop kicked off Friday with a National Beef Quality Assurance training in partnership with the New York Beef Council and Trowbridge Farms followed by a Networking Dinner at Franklin Square Market that brought producers, students and industry partners together for meaningful conversation and camaraderie.

Saturday’s sessions explored consumer insights, supply chain perspectives and the journey from carcass to consumer, all reinforcing the strength and innovation of the Northeast beef community.

We’re grateful to the producers, speakers and partners who made this event a success, including support through the Northeast Beef Quality Assurance grant and Farm Credit East, ACA AgEnhancement grant.

And the conversation continues, join us September 24 at 7PM for our virtual producer webinar, From Trust to Transaction: Telling Your Beef Story.

The future of beef in the Northeast is strong.

04/22/2026

Happy Earth Day 🌎

Beef brings more to the table than great taste and nutrition. Farmers and ranchers are constantly working to raise beef responsibly, caring for the land, their animals, and the future of food every step of the way.

Learn more at www.beefitswhatsfordinner.com/raising-beef/beef-sustainability