Northeast Beef Promotion Initiative

09/03/2026

Every meal starts with dedicated farm families.

More than 90% of U.S. farms and ranches are family-owned and operated, with generations committed to raising cattle responsibly while caring for their animals and the land.

Learn more about how beef is raised: www.nebpi.org/raising-beef

09/01/2026

Wellness looks different for everyone.

No matter your goals, beef provides high-quality protein and 10 essential nutrients, including iron and zinc, to help fuel an active lifestyle as part of a balanced eating pattern.

Learn more: www.nebpi.org/health-wellness

08/30/2026

🎒 Back-to-school lunches just got easier.

From make-ahead meals to protein-packed lunch ideas, these beef recipes help fuel busy school days with flavor and nutrition.

Browse the recipe collection:

www.nebpi.org/recipes-cooking/collection/10077/best-school-lunch-ever

08/28/2026

🍽 One recipe. Five delicious ways.

These Five-Way Mini Meatloaves are easy to customize, making them a fun weeknight meal everyone can enjoy.

Find the recipe:

www.nebpi.org/recipes/recipe/5727/five-way-mini-meatloaves

08/26/2026

🥙 A childhood favorite gets a fresh update.

These Saucy Beef Wraps are packed with seasoned ground beef, colorful vegetables, and a homemade sauce for a quick meal the whole family will enjoy.

Get the recipe:

www.nebpi.org/recipes/recipe/3182/saucy-beef-wraps

08/24/2026

Take burger night to the next level.

These Caprese Smashburger Melts combine juicy beef with fresh tomatoes, basil, and melty cheese for a delicious twist on a classic favorite.

Get the recipe:

www.nebpi.org/recipes/recipe/55943/caprese-smashburger-melts

08/22/2026

🍝 Comfort food meets wholesome ingredients.

Ground beef, vegetables, and tomatoes simmer together to create a hearty Beef & Kale Bolognese that's perfect for sharing around the dinner table.

Find the recipe:

www.nebpi.org/recipes/recipe/55999/beef-and-kale-bolognese

08/20/2026

📣 Calling all Beef Producers 📣

Join us September 3 from 7–8 p.m. for a free webinar with Elizabeth Backes-Belew, Ph.D., Nutritionist with Purina Beef Technical Innovation. You’ll leave with a better understanding of body condition scoring and practical strategies you can apply to your herd.

Save your seat: https://us02web.zoom.us/webinar/register/7317846422159/WN_KcHY4MBcS1K1zmAdTQZz8Q #/registration

Are your cows entering calving season in the right condition?

A cow’s body condition during pregnancy can influence her ability to rebreed and raise a healthy calf—but it can also affect calf development, vigor at birth, survivability and overall performance.

Join us September 3 from 7–8PM for a free webinar with Elizabeth Backes-Belew, Ph.D., Nutritionist with Purina Beef Technical Innovation. You’ll leave with a better understanding of body condition scoring and practical strategies you can apply to your herd.

Complete the webinar to receive BQA recertification credit.

Save your seat: https://us02web.zoom.us/webinar/register/7317846422159/WN_KcHY4MBcS1K1zmAdTQZz8Q #/registration

08/20/2026

🌮 Give leftover beef a delicious second life.

These Shredded Beef & Egg Quesadillas come together quickly with melty cheese, eggs, and green chilies for an easy breakfast, lunch, or dinner.

Get the recipe:

www.nebpi.org/recipes/recipe/6178/shredded-beef-egg-quesadillas

08/18/2026

🍅 Summer tomatoes are at their peak!

This Fresh Tomato Beef Penne Pasta combines garden-fresh tomatoes with hearty ground beef for a simple meal that's full of flavor and perfect for busy weeknights.

Get the recipe:

www.nebpi.org/recipes/recipe/128/fresh-tomato-beef-penne-pasta