The Brand Attorney

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The Brand Attorney

The Brand Attorney® (TBA) is a comprehensive, business and property law firm for budding startups and existing small businesses!

12/10/2025

I’m so grateful for a season that stretched me as a CEO, not just as someone who shows up for others.

It was a privilege to be hand-chosen from thousands of applicants and to graduate alongside 300 incredible women as part of Cohort 8 of Black in Business × One Million Black Women.

Thank you to my business advisor, Simeko Hartley, and my growth group sisters (Shotout to GG 48) who encouraged me, held me accountable, and pushed me to show up as the best version of myself.

Deep gratitude to Goldman Sachs, JumpStart, Asahi Pompey, and all others who were involved in creating this opportunity — and to everyone who cheered me on, listened to me wrestle with the vision, offered feedback, and gave me grace as I put myself and my business first this season.

You are so loved. 🖤

08/01/2025

It’s one thing to build a business—it’s another to understand the legacy you’re standing on while doing it. August is for honoring both. 🖤

Also… if you’ve been thinking about making your next move, now might be the perfect time to stay close. Something special is on the way next week, can you guess what it is?

07/02/2025

Hey beautiful people! It’s been a while since I’ve checked in here, but I miss y’all, deeply!

I took a break from the algorithm to really check in with myself and make sure that I was showing up fully in real life. To explore a bit. Spend time with friends and family. And to figure out new ways to keep myself enthusiastic and passionate about the work that I do, especially given all the things happening in the world right now.

So, here’s a light post of me just … living life, joyfully. Part of my break has called me to remember that I am human, and not a machine — and you deserve to see this side of me too. July, please be good to me 🫶🏾

04/02/2025

Your trademark should probably not be in your personal name.

Here’s why:
When you file as an individual, you become the legal owner of the mark—not your business. That might not seem like a big deal now, but later it can create serious issues, like:
• Personal liability if someone sues
• Complications if you ever want to sell your business
• Headaches when you bring on a partner or investor
• Probate issues if something happens to you

Instead, consider filling your trademark under your business entity—your LLC or corporation.
That way, the brand stays protected, transferable, and legally aligned with your operations.

If you filed it personally don’t panic—this is fixable.
A simple assignment agreement can be used to transfer ownership properly. I can help.

12/03/2024

Suspect keeps swiping through this carousel laughing… but doesn’t realize I’m describing their business strategy. Is this you?

12/02/2024

Trademarks aren’t just about protection—they’re about possibilities.

One of the biggest ways my clients have grown their businesses this year is by leveraging trademarks to secure brand collaborations, licensing deals, and other revenue-generating opportunities.

Today is the last day to take advantage of our Cyber Monday Trademark Deal. If you’ve been waiting for the right moment to protect and position your brand for growth, this is it.

Visit the link in bio to get started. Let’s take this step together to protect and monetize what you’ve built.

11/29/2024

It’s Black Friday, and the first line of business is discussing the health of your businesses in this economy. I’m proud of you and I want you to win (sincerely). But as we continue forward, you’re going to need new tools to go to the next level. Your business is unique because you’re in it and it comes with its own set of challenges. I want to use my platform to open up the dialogue. I’ll be sharing more about my shift and how I intend to make it more applicable to you. But in the mean time, I want your feedback: Does this pivot seem helpful to you?

11/28/2024

🦃 Happy Thanksgiving from The Brand Attorney®! 🦃

Today, I’m thankful for YOU—my clients, supporters, and community who trust me to help protect the businesses and brands you’ve worked so hard to build.

As you celebrate with family and friends, remember: your brand is your legacy, and I’m always here to ensure it’s safeguarded every step of the way.

Wishing you a day filled with gratitude, joy, and a whole lot of dressing and Mac & cheese! 🍂

Charis Dorsey, The Brand Attorney®

11/27/2024

This Black Friday-Cyber Monday, secure your brand at an unbeatable price!

For a limited time, trademark registration is only $1095 (originally $1595). Protect your business and build your legacy with professional legal support at a fraction of the cost.

Need flexibility? Pay over time with Affirm—because protecting your brand shouldn’t break the bank.

🕛 Starts Midnight Friday (11/24)
⏳ Ends Saturday (12/2)

Don’t wait—your brand deserves protection. Take advantage of this exclusive holiday deal today.

Reserve Your Spot Now

11/25/2024

If you ignore copycats long enough, eventually the law will ignore you too—and that’s where laches comes in. Laches is the legal way of saying ‘you snooze, you lose.’

If you don’t act quickly to enforce your trademark rights, you risk losing your chance to fight back. The longer you wait, the more the copycat can argue that your silence gave them permission to keep doing what they’re doing. Don’t let that happen—step up and protect your brand before it’s too late!

Address

800 Battery Avenue SE, Suite 100
Atlanta, GA
30309

Telephone

404.382.8832

Website

http://thebrandattorney.com/

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