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Expert-curated tech content tailored to real estate professionals
We empower real estate professionals with the latest tech tools, trends, and strategies to stay ahead in an ever-evolving industry. RE Technology is a web portal installed into MLS systems allowing agents and brokers to gain access to information, reviews and product ratings of real estate technology products available in their market.

🏢 A commercial property may check all your client's boxes, but what about everything happening beyond its property lines...
10/19/2026

🏢 A commercial property may check all your client's boxes, but what about everything happening beyond its property lines?

Demographics, consumer spending, nearby businesses and traffic patterns can reveal important clues about a location's potential.

This article takes a detective-style approach to commercial real estate research, showing how agents and brokers can use Realtors Property Resource (RPR) to investigate a property's surroundings, uncover new questions and bring more informed insights to client conversations.

What do you investigate first when evaluating a commercial location?

🔎 Follow the clues in the full article. Link in the comments!

How many of your technology benefits do members actually use every day?MLSs and associations offer an expanding lineup o...
10/19/2026

How many of your technology benefits do members actually use every day?

MLSs and associations offer an expanding lineup of tools and services, but transaction management has the potential to deliver value with every deal.

A new article from Florida Realtors explores what makes transaction management a valuable member benefit, using Form Simplicity as an example. From keeping forms current and workflows connected to providing reliable support, learn what organizations should look for when evaluating these solutions.

Are you evaluating technology based on its features or the value members experience when they use it?

💼 Read more using the link in the comments.

What if your real estate marketing kept working even when you weren't?Between showings, closings and client calls, findi...
10/16/2026

What if your real estate marketing kept working even when you weren't?

Between showings, closings and client calls, finding time to create content and stay visible online can feel like another full-time job. But AI and automation can help you do more without spending more hours at your desk.

Join us for Certified High-Level Digital Influencer, a free webinar exploring how to:

✅ Build a content strategy that extends your reach
✅ Use AI to streamline content creation
✅ Connect SEO, social media and lead generation
✅ Automate marketing workflows and follow-up

Ready to spend less time managing your marketing and more time growing your business?

📆 Date: Nov 3 at 1PM ET / 10AM PT

✍️ Register here: https://zurl.co/PCuYP

Who controls MLS data when AI enters the picture?Five MLSs have announced partnerships with SourceRE to give real estate...
10/16/2026

Who controls MLS data when AI enters the picture?

Five MLSs have announced partnerships with SourceRE to give real estate professionals governed access to listing data through AI platforms such as ChatGPT and Claude.

The agreements also include new tools for managing vendor licensing, tracking data distribution and protecting MLS intellectual property.

As AI adoption grows, how are MLSs balancing innovation with data governance?

➡️ Read more at the link in the comments.

What if the biggest improvement to your brokerage's tech stack wasn't another software subscription?Tyler Morton, broker...
10/15/2026

What if the biggest improvement to your brokerage's tech stack wasn't another software subscription?

Tyler Morton, broker-owner of REMAX Victory + Affiliates, took an unusual approach to AI: He built his own brokerage operating system. The results surprised even him.

His experience offers some interesting lessons about AI adoption, brokerage operations and what happens when you build technology around the way agents actually work.

Would you ever consider building your own AI solution?

➡️ Read the full story at the link in the comments.

WAV Group

MLS listings are getting a new spot in Google search results.HouseCanary has partnered with ARMLS to bring listings from...
10/15/2026

MLS listings are getting a new spot in Google search results.

HouseCanary has partnered with ARMLS to bring listings from participating brokerages directly into Google's mobile search results, complete with agent and brokerage information.

The program is free for participating brokerages and agents, with no lead fees. ARMLS joins a growing list of MLSs participating in the program.

🏠 Read more at the link in the comments.

Sometimes the person who seems to have everything under control is fighting a battle nobody can see.Behavioral criminolo...
10/14/2026

Sometimes the person who seems to have everything under control is fighting a battle nobody can see.

Behavioral criminologist and real estate safety expert Lee Goldstein has spent his career studying dangerous people and helping others stay safe. But behind the scenes, he was struggling with PTSD, and his own pride kept him from seeking help for decades.

In a deeply personal installment of his Real Answers column, Lee shares the toll his work took on his mental health, what finally led him to seek treatment, and why he's telling his story now.

His message to real estate professionals struggling with burnout, depression or other mental health challenges: Asking for help is worth the difficult first step.

💡 Read his story at the link in the comments.

What happens when an agent needs help during a showing? 🏠Background checks and identity verification are important safet...
10/14/2026

What happens when an agent needs help during a showing? 🏠

Background checks and identity verification are important safety precautions, but what happens when a situation turns dangerous?

Join us for a free webinar to hear association leaders share how their organizations are using Domii's safety technology to help protect agents, encourage adoption and provide year-round safety education.

Is your organization's safety program prepared for real-world emergencies?

📆 Date/Time: Wednesday, Oct. 28 at 1PM ET / 10AM PT
✍️ Register here: https://zurl.co/EFDCW

Six months from now the technology companies your buyers know best will be the ones who have been showing up consistentl...
10/13/2026

Six months from now the technology companies your buyers know best will be the ones who have been showing up consistently in the places those buyers pay attention. RE Technology publishes 5 days a week and distributes through 175+ MLS and Association partners to an audience three times larger than it was two years ago. The companies building that presence now are the ones with the advantage then. Where does your company want to be in six months? retechnology.com https://retechnology.com

That innocent-looking copy-and-paste into ChatGPT could expose more client information than you realize. 🔒From contracts...
10/13/2026

That innocent-looking copy-and-paste into ChatGPT could expose more client information than you realize. 🔒

From contracts and financial details to negotiation notes and client emails, some information deserves a second look before you share it with AI.

We've put together a simple "safe to share / stop and think" checklist to help real estate agents use AI while protecting sensitive information.

What's your personal rule for deciding what goes into an AI prompt?

Find the checklist at the link in the comments! 👇

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