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Emerson Thomson Bennett ETB Law protects intellectual property rights for clients throughout the U.S. and around the world.

Choosing an intellectual property lawyer is about more than finding someone who files applications. Businesses should co...
10/16/2026

Choosing an intellectual property lawyer is about more than finding someone who files applications. Businesses should consider the attorney’s experience with the type of IP involved, the scope of services offered, and whether the firm can support both protection and enforcement needs.

See what to consider when choosing IP counsel: https://ow.ly/UlH850ZURmQ

10/15/2026

The word “droid” is a useful reminder that trademark law can protect words that consumers strongly associate with a particular commercial source. The scope of those rights, however, depends on how the mark is registered and used.

Read the trademark story behind “droid”: https://ow.ly/i7Qf50ZR5rN

Trade secret protection depends on secrecy. When valuable confidential information is misappropriated, the Defend Trade ...
10/14/2026

Trade secret protection depends on secrecy. When valuable confidential information is misappropriated, the Defend Trade Secrets Act gives qualifying trade secret owners a federal civil cause of action in addition to remedies that may exist under state law.

Learn more about federal trade secret protection: https://ow.ly/KIbh50ZURmv

An exclusive license and a non-exclusive license can create very different business relationships. The right structure d...
10/13/2026

An exclusive license and a non-exclusive license can create very different business relationships. The right structure depends on who may use the IP, the scope of the rights being granted, and the commercial goals behind the deal.

Compare exclusive and non-exclusive licensing: https://ow.ly/RC5Q50ZURb7

The Copyright Act of 1976 remains the foundation of modern U.S. copyright law. It defines key rights for creators and ow...
10/12/2026

The Copyright Act of 1976 remains the foundation of modern U.S. copyright law. It defines key rights for creators and owners, addresses ownership and infringement, and continues to shape how creative works are protected today.

Read an overview of the law and why it still matters: https://ow.ly/MrW350ZUR9Z

Some of the most recognizable business disputes started with a question about who owned, copied, or could use valuable i...
10/09/2026

Some of the most recognizable business disputes started with a question about who owned, copied, or could use valuable intellectual property. Looking back at major IP cases can reveal practical lessons about registration, licensing, enforcement, and brand strategy.

Explore five famous intellectual property disputes: https://ow.ly/usFI50ZSaUA

A business name does not have to be completely unique in every industry to coexist with another name. Trademark question...
10/08/2026

A business name does not have to be completely unique in every industry to coexist with another name. Trademark questions often turn on factors such as the goods or services involved and whether consumers are likely to be confused.

Learn why different businesses can sometimes use similar names: https://ow.ly/25kG50ZSaTC

One invention can lead to more than one filing decision. A provisional application may help establish an early filing da...
10/07/2026

One invention can lead to more than one filing decision. A provisional application may help establish an early filing date while giving an inventor additional time to develop the invention, while a non-provisional application begins the formal examination process.

Compare the two filing paths: https://ow.ly/TUHT50ZSaUc

10/06/2026

When content is copied and posted online without permission, copyright owners may have a faster option than immediately going to court. The DMCA takedown process can be used to request removal of qualifying infringing material from online platforms and service providers.

Learn how DMCA takedowns work: https://ow.ly/zO2h50ZR4Lp

A patent search is not just a box to check before filing. Reviewing existing patents and published applications can help...
10/05/2026

A patent search is not just a box to check before filing. Reviewing existing patents and published applications can help an inventor understand the prior-art landscape, refine a strategy, and spot potential obstacles earlier.

See why a patent search matters before you file: https://ow.ly/prN750ZSaEL

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