08/10/2026
On 25 March 2026, the Trade Competition Commission of Thailand brought into effect new guidelines on unfair trade practices by e-commerce platforms. They cover practices such as algorithmic self-preferencing, the use of seller data, pricing restrictions and exclusivity arrangements.
For investors, the key question is no longer just how fast a marketplace has grown, but why. Growth built on genuine competitive advantages is likely to hold up. Growth that relies on practices the guidelines target may not.
In our latest T&P Insights, Partner Nat Boonjunwetvat and Associate Pachara Wattanaskolpant explain why competition-law analysis should form part of due diligence and valuation from the outset, before commercial terms are agreed.
Read the full article: https://www.thanathippartners.com/insights/publications/valuing-thailand%E2%80%99s-digital-marketplaces-v2y2.html?show=1
