fPrice easy way to run your loyalty program

02/12/2014

Do you want to increase customer loyalty? Have you considered adding a social component to your loyalty program? Your loyalty program isn’t just about rewarding customers. It's about encouraging ongoing communication. In this article you’ll discover how combining social media with your branded loyal…

12/10/2014

Loyalty marketers are always looking for ways to differentiate their loyalty programs to gain a competitive edge. Well, CrowdTwist has helped them out in a big way by offering a fascinating and comprehensive report titled, “52 Ways to Differentiate a Loyalty Program.” “While the purpose of a loyalty…

20/07/2014

Old habits die hard. This old adage is exceptionally true of ingrained behaviors like sales tactics. For years, the sales game remained relatively stagnant, but in the past few years, technology has dramatically changed consumers and is facilitating a major paradigm shift in sales tactics and strate…

30/06/2014

Customers overwhelmingly choose brands that match their personal values (87%) and avoid those that do not (71%), according to a Brand Engagement Survey from Gensler Research. According to the survey, the most successful brand connections go even deeper, not only aligning with consumers’ individual v…

05/05/2014

The cost of acquiring a new customer is often estimated at five times the cost of retaining the customer you already have. And it isn't just cost -- customer loyalty has a big impact on a brand's success.

22/04/2014

Customer loyalty is dying out and nobody is addressing the problem We’ve spoken a lot about customer loyalty of late, how loyalty schemes need to be changed, and how gamification can be a great tool for engagement. But one thing I’ve not really addressed is how poor loyalty cards actually are from a…

07/01/2014

Essie Weingarten talks about the strategies she uses to build a loyal customer base for her nail polish brand.

02/01/2014

Sometimes brands can get so caught up in acquiring new fans they can leave out the social piece of social media marketing. Acquiring fans and followers is a key part to successful social media marketing. But then what? You need to engage your community and turn your fans and followers into brand adv...

07/10/2013

Customer Behavior - Consumers worldwide overwhelmingly say they will share personal information to get better service from their doctors, banks, and retailers, but they are very discerning about what they share, according to ...

30/09/2013

Marki powinny koncentrować się na swoich najbardziej lojalnych klientach

When developing or enhancing a loyalty program, brands should focus on their most loyal customers – and not on acquiring new ones, according to David Robinson, senior marketing lecturer at the University of California-Berkeley.

30/09/2013

Facebook provides marketers with tremendous opportunity to connect with their target audience. With over 1.15 billion users, and those Facebook users on average spending an incredible 7 hours +/- per month on the network (as compared to less than 7 minutes on Google +, Mashable 5/2013), Facebook is…

30/09/2013

The challenge is keeping consumers engaged with their brand in the social media environment and motivating beneficial social media behavior, trying to prevent the \\\\\\\"Like it and Leave It\\\\\\\" phenomenon.