Serrano Law Office - Atty. Janny Carlo Serrano

Serrano Law Office - Atty. Janny Carlo Serrano Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Serrano Law Office - Atty. Janny Carlo Serrano, Lawyer & Law Firm, Unit 2-3, 3rd Floor, Manuel Cea II Building, Herrera Street , Quinale, Tabaco.

24/04/2026

The (SC) has ruled that ISCO Holding Corporation (ISCO) cannot register its “𝐍𝐈𝐊𝐎𝐍 & 𝐃𝐄𝐒𝐈𝐆𝐍” mark as it constitutes Nikon Corporation’s trade name and is confusingly similar to the well-known “𝐍𝐈𝐊𝐎𝐍” trademark of the said corporation.

In a Decision written by Associate Justice Maria Filomena D. Singh, the SC’s Third Division denied ISCO’s petition and affirmed the ruling of the Court of Appeals (CA), which rejected ISCO’s trademark application.

ISCO filed an application for a trademark for its home and household goods containing the design of an anchor enclosed in a circle with the word “𝐍𝐈𝐊𝐎𝐍”.

Nikon Corp., a foreign corporation and prior registrant and user of the “𝐍𝐈𝐊𝐎𝐍” mark in the Philippines, opposed the application, arguing that ISCO’s mark is confusingly similar to its own mark.

The Intellectual Property Office–Bureau of Legal Affairs (IPO‑BLA) agreed with Nikon Corp. and denied ISCO’s application. Although the IPO Office of the Director General later reversed this ruling, the CA reinstated the IPO-BLA’s decision, prompting ISCO to elevate the case to the SC.

ISCO claimed that its goods are unrelated to Nikon Corp.’s and that differences, such as the image of an anchor enclosed in a circle and the color scheme, prevent consumer confusion.

The SC upheld the CA’s ruling and held that ISCO’s mark cannot be registered. It explained that trademarks are used to identify and distinguish goods or services. Under Section 147 of the 𝘐𝘯𝘵𝘦𝘭𝘭𝘦𝘤𝘵𝘶𝘢𝘭 𝘗𝘳𝘰𝘱𝘦𝘳𝘵𝘺 𝘊𝘰𝘥𝘦, one of the rights of a trademark owner is to exclude others from using their trademark in a way that would confuse consumers and cause financial harm to the owner.

If a well‑known trademark is registered in the Philippines, no other party may register an identical or confusingly similar mark—even if the goods are different.

In this case, the SC found that Nikon Corp.’s trademark is well‑known. The NIKON mark has long been used, promoted, and registered worldwide, including in the Philippines, with the company enjoying significant global sales and market presence.

The SC also found NIKON to be a highly distinctive trademark. It is a coined or invented word with no ordinary meaning in English or Filipino and is not commonly used in the Philippines except as a trademark.

Analyzing the two marks, the SC found that ISCO’s trademark is confusingly similar to NIKON’s. It applied the 𝐃𝐨𝐦𝐢𝐧𝐚𝐧𝐜𝐲 𝐓𝐞𝐬𝐭, which focuses on the most noticeable and memorable part of the marks. Minor differences in design, color, or layout are disregarded.

Both ISCO’s and Nikon Corp.’s marks prominently use the word “𝐍𝐈𝐊𝐎𝐍.” This word is the dominant feature of both marks. They are spelled the same, appear in bold capital letters, and sound exactly the same when pronounced. Because of this, the SC ruled that the two marks create the same visual and auditory impression.

The SC explained that if ISCO were allowed to use its NIKON mark, consumers would likely assume a connection with Nikon Corp. Given its reputation for cameras, the public might believe that ISCO’s household appliances are made, approved, or endorsed by Nikon Corp., or that it has expanded into household products.

The SC also warned that ISCO’s use of the NIKON mark would damage Nikon Corp.’s interests because it would weaken its mark’s ability to uniquely identify a single source of goods. The law protects famous trademarks from such uses to prevent the blurring of their distinctiveness and to preserve their value and reputation.

Read the full text of the press release at https://sc.judiciary.gov.ph/?p=164274

Read the full text of the Decision at https://sc.judiciary.gov.ph/?p=164266

Copying of this content is subject to the SC PIO’s Credit Attribution Policy

31/03/2026
27/03/2026

The SupremeCourtPH (SC) has clarified that a complaint or petition may only be dismissed for failure to state a cause of action after an examination of the complaint or information itself, together with its annexes—strictly excluding the pleadings or submissions of other parties, reconciling conflicting rulings on the issue.

In a Decision written by Associate Justice Maria Filomena D. Singh, the SC’s Third Division ruled that the lower courts erred in dismissing a petition for quieting of title for supposedly failing to state a cause of action and in interchanging this concept with “dismissal for lack of cause of action.”

A cause of action is the act or omission by which a party violates a right of another, the three elements of which are:

1. a right in favor of the plaintiff by whatever means and under whatever law it arises or is created;

2. an obligation on the part of the named defendant to respect or not to violate such right; and

3. an act or omission on the part of the named defendant violative of the right of the plaintiff or constituting a breach of the obligation of defendant to the plaintiff which the latter may maintain an action for recovery of damages.

The case arose from a land dispute between the groups of Inocencio Taganile and Filomena Delos Santos Dolar.

Taganile’s group claims that it has occupied a portion of land along Dr. Sixto Antonio Avenue in Rosario, Pasig City, since 1970. After learning that the land had been registered in the name of Dolar’s group, they filed a petition before the Regional Trial Court (RTC) to challenge the title.

Dolar’s group, on the other hand, claims that Taganile’s group were mere lessees. They filed a motion to dismiss the petition, arguing that it did not state a cause of action because it lacked supporting documents.

The RTC dismissed the case after considering both the petition and the evidence presented by Dolar’s group. It ruled that the petition failed to state a cause of action because it did not include proof of the Taganile’s group’s claim to the land. The Court of Appeals (CA) affirmed this ruling.

The SC disagreed. It clarified the difference between failure to state a cause of action and lack of cause of action.

A cause of action exists when a legal right is violated. Courts cannot hear a civil case unless there is a cause of action. A case may be dismissed if the complaint does not state one, or if the party later fails to prove it with evidence. These are different grounds.

To determine whether a complaint fails to state a cause of action, the court looks only at what is written in the complaint and assumes the allegations are true. If, even assuming those facts are true, the court still cannot grant the relief asked for, it can dismiss the complaint on this ground.

In contrast, to determine whether a case lacks a cause of action, the court looks at the evidence presented.

The SC noted that confusion arose from past rulings that allowed courts, in some instances, to look beyond the complaint, such as when the allegations appear to be legally impossible or unfounded. This blurred the difference between failure to state a cause of action and lack of cause of action.

To settle the issue, the SC ruled that courts may dismiss a complaint for failure to state a cause of action only by examining the complaint and its attachments—nothing more. Courts must not consider other pleadings or submissions at this stage.

The SC explained:

“Once the trial court considers other pleadings submitted by the parties or evidence admitted during the proceedings, it is no longer determining a failure to state a cause of action, but rather the very existence of one. In doing so, the ground for dismissing the complaint or petition ceases to be ‘failure to state a cause of action’ and becomes ‘lack of cause of action.’”

Applying this rule, the SC found that the RTC and CA improperly relied on the submissions and evidence of Dolar’s group. They prematurely ruled on the existence of a cause of action without giving Taganile’s group the chance to present evidence.

The SC also found that, based on the allegations alone, the petition was able to establish a case for quieting of title, noting Taganile group’s claims of long-standing possession and houses built on the property since the 1970s.

The SC directed that the case be returned to the RTC to continue the proceedings and receive evidence on the parties’ claims.

Read the full text of the press release at https://sc.judiciary.gov.ph/?p=162612

Read the full text of the Decision https://sc.judiciary.gov.ph/?p=162606

Copying of this content is subject to the SC PIO’s Credit Attribution Policy: https://sc.judiciary.gov.ph/credit-attribution

13/01/2026
07/01/2026

Address

Unit 2-3, 3rd Floor, Manuel Cea II Building, Herrera Street , Quinale
Tabaco
4511

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+639671281817

Website

Alerts

Be the first to know and let us send you an email when Serrano Law Office - Atty. Janny Carlo Serrano posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Serrano Law Office - Atty. Janny Carlo Serrano:

Share