TrademarkPros Philippines

31/12/2025

DID YOU KNOW that the term “HOLIDAY HAM” is a registered trademark? 🐖✨

Some holiday classics served at Filipino dinner tables for decades aren’t just festive staples; they may also be legally protected brands.

This holiday season, trademarks help strengthen brand identity and ensure your brand becomes closely associated with the celebrations year after year.

23/12/2025

Are you in Santa’s Naughty or Nice List? 🎅📜

When it comes to trademarks, staying on the Nice List can save you a lot of headaches down the road. Good trademark practices help protect the brand you’ve worked so hard to build.

Protecting your brand is truly one of the best gifts you can give your business this season. 🎄🎁

26/11/2025

Posted? Protected. 🎨🎶📰

Literary and artistic works are protected from the moment of creation, whether made physically or online.

While you don't need to register or deposit your work for it to be protected by copyright, artists and authors may choose to register and deposit their works with the National Library to be issued a certificate of copyright registration and deposit.

https://www.facebook.com/IPOPHL/posts/pfbid02saUAhXA7MH98FetoVsQRa2pq3vTPzVDrHCfKvsJiGqPxHvhhFZVp5wxDDarfbMuql?__tn__=%2CO*F

Tandaan, copyright is yours the moment you created it. Pero kung walang ebidensya, mahirap itong ipaglaban. Protektahan ang iyong likha—alagaan at iparehistro, lalo na kung pang-business, publication, o promo!

Learn more about Copyright here: https://hubs.ly/Q03wPDCr0

Aside from simple explanations, tips, and fun facts, PIPO is here to answer your IP-related questions!

Do you have an IP question you've been meaning to ask? Drop it with a “Hey PIPO…” in the comments section and PIPO just might answer it next!

18/11/2025

Your intellectual property (IP) assets are invaluable tools to help grow your business: they represent the quality of your product through a strong brand identity, help you gain a competitive advantage by preventing infringers, give you bargaining power when negotiating business deals, and allow you to secure loans by using IP as a collateral.

Safeguard your IPs today. They are more than just assets but are keys to your business growth. 🚀✨

https://www.facebook.com/IPOPHL/posts/pfbid02wEgc3axh94qUn6a2ETxFa6fyNMtqSxNqA3ofMDivTpKvKe3EzYC9vsTYpa8t44CQl

13/11/2025

Thank you to our client Unit 605 Coffee for entrusting your Trademark Registration with us. We wish your business more power and success 🥰

‘Coffee that cares’— coffee that’s thoughtful for the gut, the planet, and the people. 🌏🧡 Each of their branches has its own exclusive offers waiting for you to try. ☺️
📍 Parañaque
📍 Manila
📍 La Union

06/11/2025

Harvard University at Harvard Jeans? 🔍

In Fredco Manufacturing Corporation (Fredco) v. President and Fellows of Harvard College (Harvard University), the Court ruled that Fredco's use of the word "Harvard", along with "Cambridge, Massachusetts,” “Established 1936,” and “USA”, falsely suggested a connection to Harvard.

Since the Court declared that "Harvard" is a well-known mark, it is protected internationally under the Paris Convetion and the IP Code, enjoying protection in the Philippines even without local registration.💡🔒

04/11/2025

Asin tibuok is the Philippines' 3rd registered local GI 🧂🥚

Bohol's asin tibuok has recently been recognized by the IPOPHL as a geographical indication (GI). Asin tibuok is an artisanal salt made through traditional production methods and whose shape has been described as a "dinosaur egg".

A GI certifies that a good comes from a specific place or has the qualities, reputation, or characteristics linked to the location or people who make them. The registration of local cultural products as GIs preserves culture, enhances their marketability, and deters imitation products.

THE Intellectual Property Office of the Philippines (IPOPHL) said it approved the registration of Bohol’s Alburquerque Asin Tibuok as a geographical indication (GI), which is expected to enhance the artisanal salt product’s marketability. In a statement, IPOPHL Acting Director General Nathaniel ...

31/10/2025

Did you know that there are trademarks in your Halloween candy? 🎃🍬

Trademarks aren't just a way to protect brand names — they can also safeguard distinctive product shapes that consumers instantly recognize. More than just sweet treats, these candies show how other brand elements like the shape of the product can become valuable intellectual property.

27/10/2025

Trademark ®️ o Trustmark 🎖️
— what's the difference?

The DTI recently required the Philippine Trustmark digital badge for online businesses but this mark should not be confused with the Trademark issued by the IPOPHL. While the Trustmark signifies compliance with fair e-commerce practices, the Trademark is a form of legal protection for your brand, preventing it from being used by another business. Know the difference so that you can protect your business and build trust with your customers!

23/10/2025

Have you registered your online business for a Philippine trustmark? 🛡️

All online sellers in the Philippines are now required to have the Philippine Trustmark digital badge on its online stores, including those who are selling on online shopping sites like Shopee, Lazada, and TikTok Shop. The trustmark seal certifies that an online business follows good e-commerce practices and complies with Philippine laws.

According to DTI Secretary Roque, the trust mark is not just a logo but also a seal of assurance. "For consumers, it is a promise that the business is authentic and accountable. For businesses, it means more visibility and direct support from the Department of Trade and Industry," Roque said.

The Department of Trade and Industry said the trustmark seal certifies that an online business follows good e-commerce practices and complies with Philippine laws.

16/10/2025

Ever wondered what makes a trademark well-known? 🌏

It's measured by its use and promotion, market share locally and abroad, distinctiveness, and the reputation it has built over time.

Well-known marks benefit from broader protection and may dispense with the need to provide extensive proof of well-known status in trademark litigation.

13/10/2025

Bida ang Saya sa kauna-unahang well-known mark ng Pilipinas! 🐝✨

Jollibee’s iconic mascot and stacked logo are now officially recognized by IPOPHL as the country’s first registered well-known mark. This milestone marks a stronger intellectual property (IP) system for the Philippines that enhances brand protection, safeguards against counterfeiting, and supports local names as they expand to global markets.

BRAND ASSETS The iconic JollibeeMascot and Stacked Logo made history as the first trademarks to be officially declared Well-KnownMarks by the Philippine Intellectual Property Office. The marks were