05/08/2026
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Instagram and Meta Ads Specialist (Facebook & Instagram) | Lead Generation Campaigns | Long-Term
We are looking for a skilled Instagram & Meta Ads Specialist who can create, manage, and optimize Facebook and Instagram advertising campaigns. The ideal candidate understands how to generate leads and improve campaign performance through data-driven strategies, not just boost posts.
If you're data-driven, creative, and have a proven track record of generating leads through Facebook and Instagram Ads, we'd love to hear from you.
* Responsibilities:
A. Instagram & Meta Ads Management
- Plan, create, launch, and optimize Facebook and Instagram ad campaigns using Meta Ads Manager.
- Develop paid advertising strategies based on client goals and target audiences.
- Build campaign structures, including audiences, budgets, placements, retargeting, and conversion campaigns.
- Scale winning campaigns while maintaining profitability.
-Experience managing multiple campaigns or client accounts is a plus.
B. Campaign Optimization & Analytics
- Monitor campaign performance daily and optimize based on key metrics.
*Analyze KPIs such as:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Click-Through Rate (CTR)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Conduct A/B testing on creatives, audiences, copy, and campaign strategies.
Identify opportunities to improve campaign performance and reduce acquisition costs.
C. Creative Collaboration
- Work closely with designers and copywriters to develop high-converting ad creatives.
- Provide creative direction based on campaign performance and audience insights.
- Recommend improvements to landing pages and sales funnels to increase conversions.
D. Tracking & Reporting
- Set up and manage Meta Pixel, Conversion API, and event tracking.
- Ensure accurate tracking of conversions and campaign performance.
- Prepare weekly performance reports with actionable insights and recommendations.
E. Requirements
- 1β2+ years of experience managing Meta Ads campaigns.
- Experience creating, launching, and optimizing Facebook and Instagram advertising campaigns.
- Must have experience generating leads, sales, or conversions through paid social campaigns.
- Ability to analyze campaign performance and make optimization recommendations.
- Experience with Meta Ads Manager, audience targeting, retargeting, and basic tracking setup.
- Portfolio or case studies showing previous campaign results preferred.
F. What We're Looking For
We're looking for someone who:
- Thinks strategically and solves problems independently.
- Is proactive and continuously tests new ideas.
- Can explain campaign performance using data.
- Takes ownership of results and strives for continuous improvement.
********************To Apply*******************
Please include the following in your proposal:
1. A brief introduction about yourself.
2. Your years of experience managing IG and Meta Ads.
3. What is your approach when a Meta Ads campaign is getting clicks but not generating leads?
4. Industries you've worked with.
5. Your average monthly ad spend managed.
6. Three recent campaign results (include CPL, ROAS, or conversions if possible).
7. The tools you use for campaign management and reporting.
8. Links to your portfolio or case studies (if available).
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This is a long-term opportunity for the right candidate. We are looking for someone who can grow with our marketing team and support multiple client campaigns.
