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J. Ponce Law Intellectual Property Law Firm

28/02/2026

The Well-Known Marks Registry: A New Era for Trademark Protection in the Philippines

On April 28, 2025, Memorandum Circular No. 2025-009 took effect, changing the way that Philippine trademark law handles famous brands. The memorandum, officially known as the Rules and Regulations for the Declaration and Creation of the Register of Well-Known Marks, establishes a new process of declaring a trademark as well-known through an administrative process that does away with cumbersome legal battles and pages of evidence of the trademark’s fame. Iconic brands like Jollibee have immediately utilized this new system, with the aforementioned brand being the first in the Philippines to file its highly recognizable mascot and logo as well-known marks.

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A New Era for Trademark Protection in the Philippines | J. Ponce Law Firm | Trademark Philippines | All about Trademark in the Philippines

22/02/2026

AI Patenting, when it comes to Artificial Intelligence, or AI, the Philippines refuses to be left behind. On January 26, 2026, a Memorandum of Understanding between the Department of Information and Communications Technology (DICT) and the Intellectual Property of the Philippines (IPOPHL) was signed, officially signaling that the country is ready to be a global contender when it comes to developing AI technologies and legally protecting them.

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New Guidelines for the Newest Technology: On Patenting AI Tech | J. Ponce Law | Guidelines for AI Patent

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