08/10/2026
😢
Veteran voice artist Lindy Pellicer has lost a long-running voice-over client after the company turned to artificial intelligence, according to her daughter and fellow voice artist Inka Magnaye.
Magnaye shared the development on Facebook, saying her mother had been doing voice work for the unnamed client for many years and that the decision was particularly painful because it came from a major brand.
She did not identify the company, saying she understood that businesses make decisions based on their interests but urged large brands to consider where they spend their money and how those decisions affect creative workers.
Pellicer told radar Business that while she sees a place for AI, she believes safeguards are needed to protect people whose livelihoods depend on creative work.
“AI can be a useful tool, but there needs to be strict regulations to protect human livelihood. I'm a senior citizen and work can be few and far between and with AI taking over my job, how unfair diba?” she told radar.
“AI is a tool, but ethically should never be used to replace human talent,” Magnaye wrote, arguing that AI-generated voices, art, and music cannot replicate the qualities of human creative work.
Pellicer also responded to the post, describing the loss as a “sad and frustrating day” after years of doing voice work for the client.
“The day I dreaded most” had arrived, Pellicer said, adding that she would now have to rely on finding new voice-over projects.
The incident drew support from other artists and media workers, with commenters sharing their own concerns about voice actors, musicians, writers, and other creatives being displaced by AI-generated content.
One commenter who said they had previously worked for an AI music application said they encountered numerous songs designed to sound like established artists and eventually left the company because they were uncomfortable with the practice.
Netizens suggested that artists register or protect their voices from AI use, but Magnaye said the process can be expensive and may not be accessible to all creatives.
Both mother and daughter are behind voices that many Filipinos have heard repeatedly over the years. Lindy Pellicer became the voice of Philippine Airlines’ in-flight announcements in the 1990s, and her work also included commercials for Pond’s, Nestlé, and Johnson & Johnson’s “The baby is now a lady” campaign.
Inka later took over the PAL in-flight voice role, delivering familiar lines such as “Mabuhay! And welcome to Philippine Airlines,” and has also voiced commercials, announcements, and characters including the AI voice Maria in Start-Up PH and Khaji-Da in Blue Beetle.
Magnaye ended her post by offering her mother’s newly available schedule to brands looking for a voice-over artist.
(✍🏻: John Lloyd Aleta)