08/06/2026
Your logo is an important part of your brand identity. Most businesses don't consider logo ownership until they plan to expand or rebrand.
At that point, a critical question emerges: who owns it legally?
If your agreement includes a copyright assignment clause, you own the rights. The designer created it, but all commercial rights are yours. you can use it, modify it, and transfer it as our business grows. If ownership wasn't specified in the agreement, the designer owns it by default. You have usage rights, but modifications or transfers would require their involvement.
Establishing ownership early prevents delays and complications when you're ready to scale. Kraemer & Kraemer helps businesses formalize creative asset ownership through clear written agreements.
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