16/02/2026
Around ten years ago, Ash and Nick sat down at Cornerstone in Bethlehem, and sketched out on a serviette their idea of the perfect law firm.
A law firm built on values.
A law firm that truly put clients at the centre of everything.
A law firm that challenged the stereotypes associated with the legal profession.
In 2022, that idea became a reality.
This month we are proud to celebrate four years of The Firm.
We won’t pretend the journey has been easy. Nothing worthwhile ever is. There have been late nights, tough decisions, and the kind of responsibility that every business owner knows can be all-consuming (while also adding an extra baby to the family).
But what makes us proud isn’t just what we’ve built, it’s who we’ve built it for:
- Nearly 3000 clients, who have trusted, and continue to trust us, with their important legal matters
- A legal team we genuinely believe is among the very best in the Bay of Plenty
So, as we turn FOUR, we reiterate our commitment to our clients:
- To delivering legal services without fee surprises, so you can plan and make decisions
- A culture that reflects our values of being genuine, honest, approachable, having integrity, while keeping things light and fun where we can
- To being there for the good times, and to support you through the tricky times
- To modernising our practice to keep things easier and more streamlined to fit into your busy lives
- Putting you at the forefront of everything we do.
To every client who has walked through our doors, thank you. You are the reason we exist, and the reason we continue to grow.
Happy 4th Birthday to The Firm.
— Ash, Nick, and the team
