28/05/2026
A plastic bag worth RM8,000 sounds ridiculous…
Until you understand the real power of branding & trademark.
The biggest companies in the world don’t just sell products.
They sell perception, exclusivity, and brand value.
Here’s what every business owner should learn from it 👇
When luxury fashion house Balenciaga introduced its “Trash Bag Large Pouch” at a price point of approximately USD1,790 (over RM8,000), the internet reacted with disbelief. To many consumers, it looked like an ordinary plastic bag.