20/02/2019
Brands do have valuable functions and characteristics.
On the one hand, a brand is an elementary instrument to differentiate the goods and services of a company from those of its competitors and to keep competitors at a distance.
On the other hand, a brand as an immaterial company value determines the scope and value of a company in addition to competent employees, real estate and turnover.
Since a trademark gives you an exclusive right to its use, trademark law, such as design and copyright law, is often referred to as an exclusive right - which of course does not prevent you from allowing third parties to use your trademark by way of a license (profitably).
For these reasons, an early, targeted and long-term trademark strategy is advisable in order to establish a strong and assertive trademark on the market.
We do not only support you during preparation of such a trademark strategy, but also register your trademark with the various trademark offices on your behalf.
We will also be happy to monitor and defend your trademark rights specifically for Myanmar,a frontier nation of Trademark protection in Asean region.
We have a worldwide network of correspondents at our disposal who offer valuable support with their expertise in the individual countries.