22/12/2014
INSURANCE & A Positive Association
The term “INSURANCE” makes a lot of us immediately shy away from broaching the topic or hurriedly throw in a diversion to end the conversation there or then make fun of it.
In reality, we all know, we need it. However, we react to it dismissively. Why?
Why does this sound so real? Here’s the truth! That’s because I reacted similarly initially & could read through similar reactions, when I CHOSE to be an Insurance consultant.
As an expert in this field, I opine it is a human reaction to a topic we don’t understand fully and have created a negative association to the term.
I am not here to promote the term, as much as the concept.
Lets not call it INSURANCE for a while. Lets make a positive association. Replace the term “Insurance” with a positive term of your choice. Try calling it Party, Beer, Shopping, Travel, Movies, Music or whatever you like.
Now are you ready to soak in the concept? I can call it Travel, just to help you.
It isn’t scary as it is made out to be. It is a choice you make. Its benefits can be enjoyed while you are alive. It is worth your time, effort & money. Just try and understand it.
