30/01/2026
π Affordable Housing Is No Longer a Side Story. Itβs the Growth Engine.
Q3 2025 market signals are clear:
π βΉ40 lakh segment now accounts for 16% of new launches
π Luxury & ultra-luxury saw marginal contraction
π Mid & high-end stayed stable, while affordability surged fastest
This shift isnβt sentiment-driven β itβs end-user demand, financing comfort, and faster sales velocity at work.
For developers and sales teams, the message is simple:
π Design for affordability
π Market for clarity (pricing, EMI, possession)
π Build volume-led sales systems
The next growth cycle is being built below βΉ40 lakh.