Jethwani Heena & Co.

11/03/2026

Pleased to share that two ventures of our client have been successfully selected under the iStart Rajasthan Program and have been sanctioned grant.

We sincerely thank the Rajasthan Information Technology & Communication Department for its continued support in promoting innovation and strengthening the startup ecosystem in the state.

Such initiatives play a significant role in empowering emerging ventures to scale their ideas and create meaningful impact.

23/02/2026

🚨 Your Company Name Is Not 100% Safe After Incorporation

Many founders think once MCA issues the Certificate of Incorporation, the name is secured.

Not always.

Under Section 16 of the Companies Act, 2013, a registered trademark owner can force a company to change its name — even after incorporation.

When can this happen?

If:
• The company is incorporated or recently renamed
• 3 years have not passed
• The name is identical or too similar to a registered trademark

The trademark proprietor can apply to the Central Government for direction to change the company’s name.

If approved:

✔ The company gets 3 months to change its name.
❌ If it fails, the Government will allot a new name itself.
📜 ROC will issue a fresh Certificate of Incorporation.

Imagine being forced to rebrand after launch.

Example

If “ZEPHYRA” is a registered trademark for fashion goods, and a company incorporates as Zephyra Fashions Private Limited — the trademark owner can initiate action and get the company name changed.

MCA approval does NOT override trademark rights.

Lesson for Businesses

Before finalising your company name:

✔ Do a proper trademark search
✔ Don’t rely only on MCA approval
✔ Protect your brand from forced rebranding

Brand strategy starts before incorporation — not after.

Call now to connect with business.