16/06/2024
In the relishing real estate market, a majority of consumers are able to fulfill their dream of buying a house and the biggest contributor to this is available of finance.
Another factor that has influenced the real estate market is the technology and influence of AI.
Technology and AI has transformed the industry by influencing projects from the concept stage to After sales support to customers.
At the developers end, a developer can use AI to get models of projects to evaluate the projects microscopically, the new technology in construction methods can help in developing cost effective and better finished projects ensuring durability and strength with an eye on the desired timeframe.
AI and technology gives an edge on the CRM side as well by providing various CRM platforms enabling smooth and effective operations and transactions. This provides operational efficiency with customer centric approach. The developers are also leveraging the power provided by various social media platforms to showcase their projects.
These innovation has helped in gathering and integrating information and data from various platforms and sources which enables in formalizing and executing effective marketing strategies.
With introduction of VR and AR technologies, todays tech savvy customers are able to able to compare various projects and properties online in terms of investment required, locations, size, type of investment, Type of construction, return it may offer, sustainability etc. It has helped Consumers to identify what type of projects to invest in be it commercial, residential, plotted, cottages at holiday destination with great return on investments, farmhouses.
Even the Govt has helped by developing RERA portals where customers can see if the project is properly registered with the Govt authorities.
Indian real estate market has embraced the state of the technologies not only to construct, develop and deliver properties but to also elevate level of customer satisfaction. The market is also reaping benefits of the same in terms of time and cost reduction and improving quality.
The real estate graph is going the right direction and can be consolidating in the coming quarters.