22/01/2026
LAMMA isn’t just a shop window for impressive machinery. It’s a live snapshot of where agricultural innovation is heading—and, crucially, where commercial advantage is being created and defended.
Walking the NEC last week, one thing was clear:the winners weren’t just clever engineers – they were businesses building protectable value.
If you’re running an agricultural machinery, ag-tech or farming business, here are three innovations that matter—not because they’re flashy, but because of what they signal commercially.
1. Hanskamp’s “Cow Toilet”: Simple Ideas, Serious Competitive Edge
Hanskamp picked up Gold for Environmental Innovation and Bronze for Livestock & Dairy Innovation with a product that perfectly illustrates a commercial truth:
The best innovations often look obvious – once someone else has protected them.
LAMMA isn’t just a shop window for impressive machinery. It’s a live snapshot of where agricultural innovation is heading—and, crucially, where commercial
