12/10/2026
Even OpenAI has run into trade mark problems!
It's one of the best-known names in technology, but OpenAI has been unsuccessful in its attempt to register OPENAI as an EU word trade mark.
Why? Because being well known doesn't automatically mean a name meets the legal requirements for registration.
It's a useful reminder for anyone starting a business, launching a product or investing in their brand.
Before you build a brand, make sure it's one you can protect.
Mike Tennant explains what happened and why the decision matters for businesses.
Read the article:
https://tennantip.co.uk/openai-trade-mark-refusal/