Trade Mark Wizards

10/10/2023

A Trade Mark Wizards Original Series.

Episode 5 of our documentary-style series, ‘We Built This Brand’, showcases Ramo.

Over the years, we have worked closely with the team at Omar and his team, and been part of their business’ growth. For brands like Ramo, we make the trade marking experience as straightforward as possible and we ensure that what our clients have created is protected.

Discover why we are a trusted trade marking partner for businesses across the London area, the wider UK, and internationally, and contact a member of our team at [email protected] if you want to learn more about our brand protection strategies and trade marking services.

Watch here: https://trademarkwizards.co.uk/client-stories/ramo/

🎥 Amoveo

With every dish that they serve, the Ramo Ramen team combines tradition with innovation, blending ingredients that are unique to both countries in a single bowl.

25/09/2023

Choosing a strong business name.

If you don’t have a strong business name, you are going to have issues with the trade mark application process.

Swipe through our carousel above - you will see our top three on how to choose a strong business name.

Click here for the post: https://www.linkedin.com/feed/update/urn:li:activity:7112044547689312256

Choosing a strong business name. If you don’t have a strong business name, you are going to have issues with the trade mark application process. Swipe…

22/09/2023

A trade mark registration is often key to protecting your brand. Below, we have outlined some of the reasons why you should consider filing a trade mark for your business:

✅ You want to prevent someone else from being able to use the same or even a similar name for the same or similar goods or services

✅ You are investing in physical product branding

✅ You plan on using the name long term

✅ To prevent infringing on another business who has registered a trade mark for similar goods or services

✅ You offer your products or services nationwide or globally

✅ Any businesses who intend to use a mark for a long time (whether it’s a business name, logo, slogan, product name, etc) should consider trade mark registration as soon as possible.

If you are interested in speaking to a member of our team and learning more about our services, simply email Trade Mark Wizards at [email protected]

You can also visit our website by clicking the link below:

https://lnkd.in/eF-9abbr

Protect your brand with a trusted, authorised, and regulated firm.

18/09/2023

Last month our Director, Kishore Devshi, was invited to be a guest on The Business Spotlight Series to bring to the attention of their audience our business Trade Mark Wizards, how our firm got on Lord Sugar’s radar to receive an investment from the business tycoon and the importance of trademarking your brand as you look to grow and develop your business.

In what was a great interview, you can watch this podcast using the link below:

https://www.youtube.com/watch?v=CdhTGQQtpeo&t=5s

A big thank you to the host, Amit Sodha and the team at Business Spotlight!

12/09/2023

A Trade Mark Wizards Original Series.

Episode 4 of our documentary-style series, ‘We Built This Brand’, showcases Homeslice Pizza.

Over the years, we have worked closely with the team at Homeslice and been part of their business’ growth. For brands like Homeslice, we make the trade marking experience as straightforward as possible and we ensure that what our clients have created is protected.

Discover why we are a trusted trade marking partner for businesses across the London area, the wider UK, and internationally, and contact a member of our team at [email protected] if you want to learn more about our brand protection strategies and trade marking services.

https://trademarkwizards.co.uk/client-stories/homeslice/

🎥 Amoveo

Homeslice has been serving pizzas by the slice and in sizable pies since 2011. With a hand-built mobile wood-fire oven, the team at Homeslice launched at London Fields Brewery, selling out within hours. If you haven’t tried their pizzas, this place is a must the next time that you are in London!

04/09/2023

Introducing Missing People, a non-for-profit organisation set up to find missing people and help those friends, family, and loved ones affected by a disappearance.

In the UK, someone is reported missing every 90 seconds, and many more disappearances go unreported. Whether someone you know has gone missing or lost touch, or you yourself have left home and are unsure what to do next, Missing People is here to help.

Following their rebrand, our team of attorneys had the pleasure of working with the Missing People organisation during their trademarking process.

“Oliver and his team went above and beyond to help us. Together, we navigated the process to a successful result” - Ross Miller, Director of Communications at Missing People.

Working with an organisation that does such important work was extremely rewarding and we are delighted to showcase their organisation, alongside their experience of working with our firm.

To discover how our team of expert attorneys can help you to protect your brand, whether that be creating a bespoke brand protection strategy, filing a trade mark application, or providing general advice, simply click the link below:

https://trademarkwizards.co.uk/services/

Or email a member of our team at: [email protected]

01/09/2023

Legal is a necessary business expense.

Paid ads, SEO, business coaches, online courses, etc., are all valuable investments, BUT having a solid legal foundation is a necessary business expense.

You can not build a successful business or brand with shoddy legal foundations. If you try, you’ll inevitably:

📉 Lose money because of poorly written contracts
📉 Waste your time and money defending your company in lawsuits that you could have otherwise prevented
📉 Lose your entire brand because you failed to protect it

Having strong legal foundations in place not only saves you time and money in the long-run, but it will protect you and your brand for years to come.

If you are interested in speaking to a member of our team about your existing brand protection and/or you wish to file a trade mark application, simply email [email protected].

Alternatively, you can learn more about our services through the link below:
https://trademarkwizards.co.uk/services/

30/08/2023

Have you ever heard of an anti-bullying department before?

At Trade Mark Wizards one of our core values is to protect businesses and business owners of all sizes.

We do not condone big businesses using their intellectual property rights and financial muscle to bully smaller businesses.

This type of ‘bullying’ includes many forms –

✔️ Unjustified threats
✔️Overly harsh and aggressive cease and desist letters with unreasonable undertakings
✔️ Threatened oppositions where no relevance earlier rights exist
✔️ Frivolous opposition or cancellation actions being filed
✔️ Appeals with menial chances of success being filed with a view to exerting financial pressure
✔️ Domain name hijacking
✔️ Trade mark hijacking (UK or globally)
✔️ Social media take downs

To name just a few.

Therefore, to showcase our ‘not so ordinary’ market disruptor trade mark firm with ethics baked into our DNA, we looked to highlight our firms story and approach to anti-bullying on the Ethical Marketing Minute with Chris Thornhill, founder of Growth Animals Marketing | B Corp.

To learn more, you can read this latest article using the link below:

https://www.linkedin.com/pulse/ever-heard-anti-bullying-department-chris-thornhill%3FtrackingId=uXzKlm2WS5S6AMueMVr35Q%253D%253D/?trackingId=uXzKlm2WS5S6AMueMVr35Q%3D%3D

23/08/2023

Humans: 1, AI: 0 – at least in terms of this copyright case.

In recent months, we have received more and more enquiries surrounding AI work and right of ownership.

So, this week when our team came across the news that a federal judge in the US held that art created by artificial intelligence (AI) is not eligible for copyright protection, it piqued our interest.

The case revolved around claims brought by Stephen Thaler, who sought copyright protection for an image created using an algorithm he developed called the Creativity Machine. Thaler attempted to get a copyright on the image multiple times, saying the protection ‘should transfer to him as the owner of the machine’, according to court docs. However, the U.S Copyright Office (USCO) denied his initial application on the grounds that the work lacked ‘human authorship’, along with his requests for reconsideration.

After the USCO’s final rejection last year, Thaler filed a lawsuit against the Office, alleging that its denial was ‘arbitrary, capricious … and not in accordance with the law’. However, U.S District Judge Beryl A. Howell disagreed saying ‘human authorship is a bedrock requirement of copyright’. However, her ruling did acknowledge that copyright law is entering uncharted territory as artists increasingly utilise AI as a creative tool.

In March, the USCO issued guidance indicating its openness to granting copyright protection for works created with AI assistance on a case-by-case basis. However, the Office said that works entirely generated by AI would not be eligible for copyright, emphasising the importance of ‘human authorship’.

An interesting case and ruling. Like the judge said, it appears that there is ‘uncharted territory’ ahead.

16/08/2023

So many business owners think that if you OWN a trade mark then you OWN that word or phrase, and that is not correct.

A trade mark™ = brand ownership, not word ownership.

When you own a trade mark, you do not have complete control over that word or phrase. But you can prevent other businesses that sell the same product or service as you from using the same or a similar name. You cannot, however, prevent someone from using the same or similar name for totally unrelated goods or services.

For example, Dove soap and Dove chocolate both own the trade mark DOVE and are able to co-exist as identical trade marks. This is because their products are so different that there is no likelihood of confusion.

However, if you wanted to open a restaurant, name it Barshu (i.e., the name of our client), and file a trade mark application of the same name, your application would most likely be opposed by our client since likelihood of confusion between the two restaurants exists and consumers would in all probability believe that Barshu Restaurant (i.e. our client) own or operate your restaurant.

Owning a trade mark means that you own the exclusive right to use your brand name in connection with your goods and services.

If you want to ensure that your brand is fully protected, email us at [email protected]

We protect your brand and help your business to grow.