22/06/2026
Monday thought.
Monday thought.
One of the most dangerous phrases in any organisation is:
"But everyone knows where that is."
Usually, they don't.
We've been evolving parts of the MI website recently. Not through major changes, but through a series of small improvements designed to make information easier to find and the overall experience more intuitive.
A few things have moved. A few things have gone. Some of the information people use most often is now easier to find.
The website was simply the latest reminder.
Websites, newsletters, events and client communications all benefit from regular review. Not because they're failing, but because the needs of the people using them rarely stand still.
An existing client looking for information. A prospective client deciding whether to make contact. A referral source trying to find the right person.
The answer is rarely "leave it exactly as it is."
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