Azrights

29/05/2026

Before trademark registration existed, businesses had to rely on the law of passing off to tackle copycats. While passing off still matters today, trademark registration made brand protection far more certain and easier to enforce. 🛡️

Read more: https://www.azrights.com/blog/passing-off-vs-trademark-infringement 📖

24/04/2026

Your brand name is only as strong as your ability to protect it—if you can’t own it, rethink it.

Read full blog here: https://www.azrights.com/blog/don-t-fall-in-love-with-your-brand-name-here-s-why

The recent decision involving Cambridge University and a local rowing business is a clear example of the importance of understanding the legal principles underpinning naming.

27/03/2026

Tesla announced “Cybercab” before securing the rights and is now facing a challenge.

Protect your name before you reveal it. 🔒

Read the full blog here: https://www.azrights.com/blog/lessons-from-tesla-s-cybercab

Tesla has just made a mistake we commonly see in business. It went public with a new name before securing the rights to it and is now suffering the consequences. This is surprising given Tesla’s size and standing.

27/02/2026

Proving use of your trademarks is essential, and defending them is how you safeguard and grow your brand’s strength. 🛡️

Read our latest blog https://www.azrights.com/blog/use-it-defend-it-strengthen-it

Trademark enforcement is essential to maintaining and strengthening a brand. It’s necessary to challenge third parties who infringe or otherwise trespass on your rights. So, taking action against copycats or lookalikes is the way to maintain and establish your brand’s reputation and uniqueness.

30/01/2026

A U.S. startup is planning to relaunch Twitter as twitter.new and is challenging X’s ownership of the Twitter trademarks. The case raises important questions about rebranding, trademark use, and how famous names can be lost.

Read more 👉 https://www.azrights.com/blog/starting-up-as-twitter-new

Imagine how much easier it would be if you could launch your start up with a name that’s already well known. That’s exactly what Operation Bluebird, a U.S. startup, is hoping to do. The company is intending to launch its social network under the name twitter.new.

19/12/2025

A recent case involving DRYROBE shows how important it is to keep your trademark distinctive and take action early when others misuse it. ✅

Make sure your brand is used consistently, correctly, and never as a product description. Small steps make a big difference in keeping your rights strong.

Read more here: https://www.azrights.com/blog/the-dryrobe-case-protecting-trade-mark-distinctiveness

28/11/2025

If you’re not actively using your trademark and keeping evidence of that use, your registration could be at risk. This is especially important for UK owners of EU marks after Brexit.

Make sure your mark stays protected. 🛡️

Read more https://www.azrights.com/blog/is-your-trade-mark-at-risk

The “use it or lose it” principle applies to trademarks in all countries. The rationale behind the principle is to make names available for others to secure after five years of registration unless the owners of those registrations are still using their marks.

31/10/2025

A trade mark (“TM”) is the single most important Intellectual Property asset of a business — but are you truly protecting yours? 👀

With fewer UKIPO citations being issued, smart brands are taking matters into their own hands. Find out why proactive TM monitoring matters more than ever.

Read the full newsletter 👉 https://www.azrights.com/blog/smart-brands-police-their-own-marks

03/10/2025

Correct business design shapes powerful branding. From choosing a name that works internationally to crafting a strong brand identity — IP thinking should guide your strategy so your brand resonates and lasts.

Watch the full video here https://www.youtube.com/watch?v=VovTaKbIaRo 📺

Don’t forget to subscribe for more insights! 🔔

26/09/2025

Your brand name is your strongest asset. It builds trust, loyalty, and recognition. Don’t leave it unprotected. 🔒

Read our full blog to discover why safeguarding your name is vital: azrights.com/blog/your-name-is-your-strongest-asset

Ready to secure your brand? Send us a message today. ✉️